Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective SolutionsHardback
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- Publisher: Rockport Publishers Inc.
- Format: Hardback | 208 pages
- Dimensions: 216mm x 257mm x 20mm | 953g
- Publication date: 1 February 2012
- Publication City/Country: Gloucester, MA
- ISBN 10: 1592537561
- ISBN 13: 9781592537563
- Illustrations note: 250 colour illustrations
- Sales rank: 22,345
"Universal Methods of Design is an immensely useful survey of research and design methods used by today's top practitioners, and will serve as a crucial reference for any designer grappling with really big problems. This book has a place on every designer's bookshelf, including yours!" --David Sherwin, Principal Designer at frog and author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills"Universal Methods of Design is a landmark method book for the field of design. This tidy text compiles and summarizes 100 of the most widely applicable and effective methods of design--research, analysis, and ideation--the methods that every graduate of a design program should know, and every professional designer should employ. Methods are concisely presented, accompanied by information about the origin of the technique, key research supporting the method, and visual examples. Want to know about Card Sorting, or the Elito Method? What about Think-Aloud Protocols? This book has them all and more in readily digestible form. The authors have taken away our excuse for not using the right method for the job, and in so doing have elevated its readers and the field of design. UMOD is an essential resource for designers of all levels and specializations, and should be one of the go-to reference tools found in every designer's toolbox." --William Lidwell, author of Universal Principles of Design, Lecturer of Industrial Design, University of HoustonThis comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Whether research is already an integral part of a practice or curriculum, or whether it has been unfortunately avoided due to perceived limitations of time, knowledge, or resources, Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and utilized by cross-disciplinary teams in nearly any design project.This essential guide: - Dismantles the myth that user research methods are complicated, expensive, and time-consuming- Creates a shared meaning for cross-disciplinary design teams- Illustrates methods with compelling visualizations and case studies- Characterizes each method at a glance- Indicates when methods are best employed to help prioritize appropriate design research strategiesUniversal Methods of Design distills each method down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects.
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Bella Martin is a design practitioner and independent consultant in Atlanta, Georgia, where she brings her expertise for design research methods to companies who are new to user-centered design but eager to give their users a voice in the design process. She holds a Master of Design in Communication Planning and Information Design from Carnegie Mellon University, where she first began her ongoing work in visualizing user-centered research methods.Bruce Hanington is an associate professor, director of graduate studies, and former program chair of industrial design in the School of Design at Carnegie Mellon University in Pittsburgh, Pennsylvania. He has dedicated his teaching and research to methods and practices for human centered design, with an emphasis on design ethnography, participatory design, and the meaning of form in context. He has consulted on design projects with GE Appliance and Johnson and Johnson, and his work has been published in Design Issues, The Design Journal, and Interactions, with chapters in Designing Inclusive Futures and Design and Emotion: The Experience of Everyday Things.Bella Martin is a design practitioner and independent consultant in Atlanta, Georgia, where she brings her expertise for design research methods to companies who are new to user-centered design but eager to give their users a voice in the design process. She holds a Master of Design in Communication Planning and Information Design from Carnegie Mellon University, where she first began her ongoing work in visualizing user-centered research methods.
Table of contents
INTRODUCTION 01. A/B Testing 02. AEIOU 03. Affinity Diagramming 04. Artifact Analysis 05. Automated Remote Research 06. Behavioral Mapping 07. Bodystorming 08. Brainstorm Graphic Organizers 09. Business Origami 10. Card Sorting 11. Case Studies 12. Cognitive Mapping 13. Cognitive Walkthrough 14. Collage 15. Competitive Testing 16. Concept Mapping 17. Content Analysis 18. Content Inventory & Audit 19. Contextual Design 20. Contextual Inquiry 21. Creative Toolkits 22. Critical Incident Technique 23. Crowdsourcing 24. Cultural Probes 25. Customer Experience Audit 26. Design Charette 27. Design Ethnography 28. Design Workshops 29. Desirability Testing 30. Diary Studies 31. Directed Storytelling 32. Elito Method 33. Ergonomic Analysis 34. Evaluative Research 35. Evidence-based Design 36. Experience Prototyping 37. Experience Sampling Method 38. Experiments 39. Exploratory Research 40. Eyetracking 41. Flexible Modeling 42. Fly-on-the-Wall Observation 43. Focus Groups 44. Generative Research 45. Graffiti Walls 46. Heuristic Evaluation 47. Image Boards 48. Interviews 49. KJ Technique 50. Kano Analysis 51. Key Performance Indicators 52. Laddering 53. Literature Reviews 54. The Love Letter & the Breakup Letter 55. Mental Model Diagrams 56. Mind Mapping 57. Observation 58. Parallel Prototyping 59. Participant Observation 60. Participatory Action Research (PAR) 61. Participatory Design 62. Personal Inventories 63. Personas 64. Photo Studies 65. Picture Cards 66. Prototyping 67. Questionnaires 68. Rapid Iterative Testing & Evaluation (RITE) 69. Remote Moderated Research 70. Research Through Design 71. Role-playing 72. Scenario Description Swimlanes 73. Scenarios 74. Secondary Research 75. Semantic Differential 76. Shadowing 77. Simulation Exercises 78. Site Search Analytics 79. Speed Dating 80. Stakeholder Maps 81. Stakeholder Walkthrough 82. Storyboards 83. Surveys 84. Task Analysis 85. Territory Maps 86. Thematic Networks 87. Think-aloud Protocol 88. Time-aware Research 89. Touchstone Tours 90. Triading 91. Triangulation 92. Unobtrusive Measures 93. Usability Report 94. Usability Testing 95. User Journey Maps 96. Value Opportunity Analysis 97. Web Analytics 98. Weighted Matrix 99. Wizard of Oz 100. Word Clouds ACKNOWLEDGMENTS ABOUT THE AUTHORS