Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions

Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions

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By (author) Bruce Hannington, By (author) Bella Martin

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  • Publisher: Rockport Publishers Inc.
  • Format: Hardback | 208 pages
  • Dimensions: 216mm x 257mm x 20mm | 953g
  • Publication date: 29 March 2012
  • Publication City/Country: Gloucester, MA
  • ISBN 10: 1592537561
  • ISBN 13: 9781592537563
  • Illustrations note: 250 colour illustrations
  • Sales rank: 27,099

Product description

This text provides a thorough and critical presentation of 100 essential research methods and practices for graphic design, delivered in a concise and accessible format. Designers learn the methods and practices that they can use in order to understand and engage users in meaningful ways.

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Author information

Bella Martin is a design practitioner and independent consultant in Atlanta, Georgia, where she brings her expertise for design research methods to companies who are new to user-centered design but eager to give their users a voice in the design process. She holds a Master of Design in Communication Planning and Information Design from Carnegie Mellon University, where she first began her ongoing work in visualizing user-centered research methods.Bruce Hanington is an associate professor, director of graduate studies, and former program chair of industrial design in the School of Design at Carnegie Mellon University in Pittsburgh, Pennsylvania. He has dedicated his teaching and research to methods and practices for human centered design, with an emphasis on design ethnography, participatory design, and the meaning of form in context. He has consulted on design projects with GE Appliance and Johnson and Johnson, and his work has been published in Design Issues, The Design Journal, and Interactions, with chapters in Designing Inclusive Futures and Design and Emotion: The Experience of Everyday Things.Bella Martin is a design practitioner and independent consultant in Atlanta, Georgia, where she brings her expertise for design research methods to companies who are new to user-centered design but eager to give their users a voice in the design process. She holds a Master of Design in Communication Planning and Information Design from Carnegie Mellon University, where she first began her ongoing work in visualizing user-centered research methods.

Table of contents

INTRODUCTION 01. A/B Testing 02. AEIOU 03. Affinity Diagramming 04. Artifact Analysis 05. Automated Remote Research 06. Behavioral Mapping 07. Bodystorming 08. Brainstorm Graphic Organizers 09. Business Origami 10. Card Sorting 11. Case Studies 12. Cognitive Mapping 13. Cognitive Walkthrough 14. Collage 15. Competitive Testing 16. Concept Mapping 17. Content Analysis 18. Content Inventory & Audit 19. Contextual Design 20. Contextual Inquiry 21. Creative Toolkits 22. Critical Incident Technique 23. Crowdsourcing 24. Cultural Probes 25. Customer Experience Audit 26. Design Charette 27. Design Ethnography 28. Design Workshops 29. Desirability Testing 30. Diary Studies 31. Directed Storytelling 32. Elito Method 33. Ergonomic Analysis 34. Evaluative Research 35. Evidence-based Design 36. Experience Prototyping 37. Experience Sampling Method 38. Experiments 39. Exploratory Research 40. Eyetracking 41. Flexible Modeling 42. Fly-on-the-Wall Observation 43. Focus Groups 44. Generative Research 45. Graffiti Walls 46. Heuristic Evaluation 47. Image Boards 48. Interviews 49. KJ Technique 50. Kano Analysis 51. Key Performance Indicators 52. Laddering 53. Literature Reviews 54. The Love Letter & the Breakup Letter 55. Mental Model Diagrams 56. Mind Mapping 57. Observation 58. Parallel Prototyping 59. Participant Observation 60. Participatory Action Research (PAR) 61. Participatory Design 62. Personal Inventories 63. Personas 64. Photo Studies 65. Picture Cards 66. Prototyping 67. Questionnaires 68. Rapid Iterative Testing & Evaluation (RITE) 69. Remote Moderated Research 70. Research Through Design 71. Role-playing 72. Scenario Description Swimlanes 73. Scenarios 74. Secondary Research 75. Semantic Differential 76. Shadowing 77. Simulation Exercises 78. Site Search Analytics 79. Speed Dating 80. Stakeholder Maps 81. Stakeholder Walkthrough 82. Storyboards 83. Surveys 84. Task Analysis 85. Territory Maps 86. Thematic Networks 87. Think-aloud Protocol 88. Time-aware Research 89. Touchstone Tours 90. Triading 91. Triangulation 92. Unobtrusive Measures 93. Usability Report 94. Usability Testing 95. User Journey Maps 96. Value Opportunity Analysis 97. Web Analytics 98. Weighted Matrix 99. Wizard of Oz 100. Word Clouds ACKNOWLEDGMENTS ABOUT THE AUTHORS