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    Understanding Michael Porter: The Essential Guide to Competition and Strategy (CD-Audio) By (author) Joan Magretta, Read by Sean Pratt, Read by Erik Synnestvedt

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    DescriptionA Distillation of The Most Important Business Thinking of Our Time Michael Porter's groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work-competitive advantage, the value chain, five forces-but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that. Written with Porter's full cooperation by Joan Magretta, his former editor at Harvard Business Review, this book provides an engaging summary of Porter's ideas and an invaluable synthesis of this important body of work, making clear how each of Porter's powerful concepts relates to the others and, most important, to the practical realities managers face. Modern thinking about competition and strategy begins with Porter's frameworks. They are the most widely used in practice by managers around the world. But as Magretta points out, Porter is often misunderstood and his frameworks misapplied. Magretta's own wide-ranging business experience allows her to identify the most common of these misconceptions-among them, the deeply held but dangerous belief that competition is about being the best. Understand Porter and you will see why competing to be the best sparks an inevitable race to the bottom. " Understanding Michael Porter" will enable all leaders throughout any organization t grasp Porter's seminal ideas about competition and strategy and deploy them to achieve competitive success.


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  • Full bibliographic data for Understanding Michael Porter

    Title
    Understanding Michael Porter
    Subtitle
    The Essential Guide to Competition and Strategy
    Authors and contributors
    By (author) Joan Magretta, Read by Sean Pratt, Read by Erik Synnestvedt
    Physical properties
    Format: CD-Audio
    Width: 132 mm
    Height: 145 mm
    Thickness: 20 mm
    Weight: 91 g
    Language
    English
    ISBN
    ISBN 13: 9781596597655
    ISBN 10: 1596597658
    Classifications

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: T17.1
    B&T Book Type: NF
    BIC subject category V2: KJM
    B&T Merchandise Category: AUD
    DC21: 658.4012
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    B&T General Subject: 180
    Libri: I-BE
    BISAC V2.8: BUS063000
    DC22: 658.4012
    LC subject heading:
    DC22: 658.4/012
    LC subject heading: ,
    Ingram Subject Code: JB
    B&T Approval Code: A48010000
    BISAC V2.8: BUS041000
    Warengruppen-Systematik des deutschen Buchhandels: 87850
    LC classification: HD41 .P6776 2011
    Edition
    Unabridged
    Edition statement
    Unabridged
    Publisher
    Gildan Media Corporation
    Imprint name
    Gildan Media Corporation
    Publication date
    31 January 2012