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    Understanding Media: The Extensions of Man (Paperback) By (author) Marshall McLuhan, Introduction by Lewis H. Lapham

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    Descriptionwith a new introduction by Lewis H. Lapham This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.


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  • Full bibliographic data for Understanding Media

    Title
    Understanding Media
    Subtitle
    The Extensions of Man
    Authors and contributors
    By (author) Marshall McLuhan, Introduction by Lewis H. Lapham
    Physical properties
    Format: Paperback
    Number of pages: 389
    Width: 150 mm
    Height: 226 mm
    Thickness: 25 mm
    Weight: 567 g
    Language
    English
    ISBN
    ISBN 13: 9780262631594
    ISBN 10: 0262631598
    Classifications

    Warengruppen-Systematik des deutschen Buchhandels: 27440
    B&T Book Type: NF
    BIC E4L: MED
    B&T Modifier: Region of Publication: 01
    Nielsen BookScan Product Class 3: S3.1T
    BISAC V2.8: SOC052000
    BIC subject category V2: JFD
    B&T Modifier: Academic Level: 01
    B&T General Subject: 750
    BIC subject category V2: UBJ
    LC subject heading:
    Ingram Theme: APPR/CLASSA
    LC subject heading:
    Ingram Subject Code: SO
    Libri: I-SO
    DC22: 302.23
    BISAC V2.8: SOC026000
    B&T Merchandise Category: UP
    DC20: 302.23
    LC subject heading:
    B&T Approval Code: A80090000
    LC subject heading:
    B&T Approval Code: A34010000
    LC subject heading: ,
    LC classification: P90 .M26 1994, P90.M26 19
    Thema V1.0: UBJ, JBCT1
    Edition
    New edition
    Edition statement
    New edition
    Publisher
    MIT Press Ltd
    Imprint name
    MIT Press
    Publication date
    02 December 1994
    Publication City/Country
    Cambridge, Mass.
    Review quote
    "...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word." Wall Street Journal
    Review text
    The Director of the Center for the Study of the Extensions of Man at the University of Toronto, Marshall MoLuhan here investigates the psychic and social consequences of technological media on man and his societies. The medium itself, rather than the content, is the message, he asserts, and turns to inspect the manner in which it affects us. He extends his inquiry beyond the expected media of print, radio, television, telephone to include "the mechanical bride" - the automobile, clothing - "our extended skin," money, clocks, housing. He differentiates between the cool and hot media, the former leaving more for the participant or user to do, the latter more comprehensive in its content - and indicates how these affect diversely the tribal or the individualistic culture. His insights into the nature of our society, the role the media play in it, the meaning of media, the actualities of the cold war (again that temperature reading is important) are provocative and brilliant. The printed word, however, is a cold medium, and this book requires concentrated reader application for reward. (Kirkus Reviews)