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    Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (Paperback) By (author) Damian Ryan, By (author) Calvin Jones

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    DescriptionDigital marketing now represents 25 per cent of the marketing spend in the UK and this is predicted to move to 50 per cent or higher within the next three years. "Understanding Digital Marketing" looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future. "Understanding Digital Marketing" deals with every key topic in detail, including: search marketing, social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, "Understanding Digital Marketing" provides you with tools to utilize the power of the internet to take your company wherever you want it to go.


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  • Full bibliographic data for Understanding Digital Marketing

    Title
    Understanding Digital Marketing
    Subtitle
    Marketing Strategies for Engaging the Digital Generation
    Authors and contributors
    By (author) Damian Ryan, By (author) Calvin Jones
    Physical properties
    Format: Paperback
    Number of pages: 304
    Width: 154 mm
    Height: 230 mm
    Thickness: 20 mm
    Weight: 458 g
    Language
    English
    ISBN
    ISBN 13: 9780749464271
    ISBN 10: 0749464275
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    BIC subject category V2: KJSU
    LC subject heading: ,
    B&T Modifier: Subject Development: 10
    BIC subject category V2: UDB
    B&T General Subject: 180
    BIC subject category V2: KJSP
    Ingram Subject Code: BE
    BIC subject category V2: KJSA
    B&T Approval Code: A48500300
    B&T Modifier: Academic Level: 03
    B&T Modifier: Text Format: 01
    LC subject heading:
    BISAC V2.8: BUS002000, BUS043000
    LC subject heading:
    Warengruppen-Systematik des deutschen Buchhandels: 17860
    LC subject heading:
    BISAC V2.8: BUS090010
    DC22: 658.872
    B&T Approval Code: A93663643
    LC subject heading: ,
    BISAC V2.8: BUS057000
    DC22: 658.8/72
    DC23: 658.872
    LC classification: HF5415.1265 .R93 2012, 2011040583
    Thema V1.0: KJSA, UDB, KNP, KJSU
    Edition
    2, Revised
    Edition statement
    2nd Revised edition
    Illustrations note
    1, black & white illustrations
    Publisher
    Kogan Page Ltd
    Imprint name
    Kogan Page Ltd
    Publication date
    28 April 2012
    Publication City/Country
    London
    Author Information
    Damian Ryan is a digital media and marketing expert who has been working at the forefront of the media industry for 27 years. He established the first digital agency in the United Kingdom and Ireland in 1997 before moving into corporate finance as a digital media specialist. He is now a founding partner of Mediaventura.com. Calvin Jones is a freelance writer who is already widely recognized as an authoritative and knowledgeable commentator in the emerging world of digital marketing.They are both the authors of The Best Digital Marketing Campaigns in the World (also published by Kogan Page).
    Review quote
    "One of the most comprehensive yet easy-to-read books on digital marketing available." The Marketer
    Review text
    One of the most comprehensive yet easy-to-read books on digital marketing available.