Un Pequeno Empujon (Nudge)

Un Pequeno Empujon (Nudge) : El Impulso Que Necesitas Para Tomar Mejores Decisiones Sobre Salud, Dinero y Felicidad

By (author) Richard H Thaler , By (author) Professor Cass R Sunstein , Translated by Belen Urrutia


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Every day, we make decisions on topics ranging from personal investments to schools for our children. Sadly, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to Various Authors biases that can lead us to blunder. They show that by knowing how people think, we can design choice environments that make it easier to choose what is best for themselves, their families, and their society.

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  • Paperback | 332 pages
  • 149.86 x 238.76 x 20.32mm | 385.55g
  • 30 Mar 2011
  • Spanish
  • Translation
  • black & white illustrations, black & white line drawings, black & white tables
  • 6071101867
  • 9786071101860
  • 425,343

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