Ultimate Guide to Google Adwords: How to Access 1 Billion People in 10 Minutes

Ultimate Guide to Google Adwords: How to Access 1 Billion People in 10 Minutes

Paperback Ultimate

By (author) Perry Marshall, By (author) Bryan Todd, By (author) Mike Rhodes

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  • Publisher: Entrepreneur Press
  • Format: Paperback | 314 pages
  • Dimensions: 196mm x 246mm x 23mm | 748g
  • Publication date: 1 October 2014
  • Publication City/Country: Irvine
  • ISBN 10: 1599185423
  • ISBN 13: 9781599185422
  • Edition: 4, Revised
  • Edition statement: 4th Revised edition
  • Sales rank: 35,660

Product description

Google processes nearly 6 billion searches every day--making it a powerful advertising medium your business can't afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics. You'll learn how to: Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics Implement flexible bid strategies that keep you on budget Triple traffic with Google's Display Network Profit using local advertising Corner the second largest search engine with YouTube ads Avoid costly mistakes made by most Google advertisers Chisel your way into tough markets Write killer advertising and website copy that gets clicks Determine what is and isn't working with Google's AdWords

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Author information

Perry Marshall is the number-one author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax." His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. He's consulted in over 200 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance. Mike Rhodes, CEO and founder of WebSavvy, is an international speaker, bestselling author, specializing in Google AdWords, Google Analytics, and website conversions. Bryan Todd is an international marketing consultant and Google AdWords specialist.

Review quote

Perry Marshall combines the attributes of the most calculated engineer with the artistry of a poet. If you are not following Perry's formula, you are leaving millions on the table. -Brian Kurtz, Executive Vice President, Boardroom Inc. Perry's methods coupled with Google AdWords offer a fast and cheap testing ground for a lot of marketing messages. He's a consummate player of this game, the smartest person I or any of my clients have ever found when it comes to Google AdWords -- optimizing response for his clients, and teaching others how to do it for themselves. -Dan S. Kennedy, Author, No B.S. Direct Marketing I've used the Ultimate Guide To Google AdWords since the first edition. Transforming a client's unprofitable AdWords account into a cash cow -- churning out $30-$35k profits every month. Just scratching the surface of the book's contents. This is the best book on AdWords, period. Plus, it's a dang good book on Internet Marketing. Not only can you use it to tap Google's huge traffic stream, you'll also convert the thundering hordes of traffic into buyers and profits in your pocket. Do what I do -- don't just buy and use it yourself, buy copies for your friends! - Roy Furr, Editor, Breakthrough Marketing Secrets, Direct Marketing Consultant I'm often asked by peers in my niche how I manage to rank so well in search engines and not go broke using Google AdWords. There are a couple of reasons--I've been subscribing to Perry Marshall's newsletters since 2003; I've read every one of his books; I listen in on all the conference calls he organizes; and finally, I IMPLEMENT his strategies and tactics. The Ultimate Guide to Google AdWords lists for $24.95. Only a fool would continue to run Google AdWords campaigns and NOT invest in, study, and implement the ideas in it. And no, you'll not find an affiliate link to Amazon here. Just get the book! -Jer Ayles-Ayler, AdWords User, Trihouse Enterprises, Inc. I bought this book to learn how to get better results from AdWords for my clients. The advice given is easy to follow, and following up on the results of your campaign is exciting. I've already seen a huge increase in click-through rates for the different customers and campaigns I run. I get far better results for less money. I would recommend reading Ultimate Guide to Google AdWords to anyone interested in starting AdWords marketing, or tuning their current campaigns for better results. On the other hand, I'd like to keep what's in here a secret. -Henrik Hedberg, AdWords User Naming this the Ultimate Guide is not a fluke. I have been tweaking the hell out of the ads I'm using to lead searchers into my funnel. Over the past few weeks, I've managed to get one of my ads up to just over 7% CTR from a previous 1-2%! -Bill Perry, AdWords User I thought I knew it all. I set up an AdWords account and a couple of days later I came back to check if I was rich yet. Unfortunately, the only thing that happened was Google enjoyed free access to my bank account. Luckily the traffic was not that high so it was just a couple hundred dollars. And I made no money. Frustrated, I went online and did some research. Every forum, article, and blog seemed to be talking about Perry Marshall, so I decided to get Ultimate Guide to Google AdWords. 30 minutes into reading my mind was blown away. Next, my Quality Score went up from an average of two and three to a six and nine for various keywords. At the same time, my cost-per-click went down from over $4 to about $0.50. The rest is history. Seriously, if you don't know the stuff in this book don't even think of AdWords. This is THE guide. -Jean Paul Essiam, AdWords User

Back cover copy

Double Your Web Traffic -- Overnight! Google processes nearly 6 billion searches every day--making it a powerful advertising medium your business can't afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. Learn how to build an aggressive, streamlined campaign proven to increase your visibility on not one, but three ad networks; consistently capture clicks; and increase sales. Discover how to: -Master Enhanced Campaigns, Product Listing Ads, and AdWords Express -Implement flexible bid strategies that keep you on budget -Triple your traffic with Google's Display Network -Profit using local advertising -Corner the second largest search engine with YouTube ads -Avoid costly mistakes made by all Google advertisers -Chisel Your Way into tough markets -Write killer advertising and website copy that gets clicks -Determine what is and isn't working with Google's conversion tracking