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    A Type Primer (Paperback) By (author) John Kane

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    DescriptionA practical introduction to typography, this book analyses the basic principles and applications of type. From measuring type and classifying typefaces to organising text on a page and understanding grid systems, the author covers everything that the beginning student of graphic design needs to know. In addition, he includes a brief history of typography, numerous examples to illustrate the points raised and a series of useful exercises to help readers put basic principles into practice. Engagingly written, this book is an invaluable resource for all students of graphic design and typography.


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  • Full bibliographic data for A Type Primer

    Title
    A Type Primer
    Authors and contributors
    By (author) John Kane
    Physical properties
    Format: Paperback
    Number of pages: 240
    Width: 174 mm
    Height: 248 mm
    Thickness: 20 mm
    Weight: 699 g
    Language
    English
    ISBN
    ISBN 13: 9781856696449
    ISBN 10: 1856696448
    Classifications

    BIC E4L: ART
    Nielsen BookScan Product Class 3: T1.3
    BIC subject category V2: AKD
    BISAC V2.8: DES007050
    DC23: 686.22
    Thema V1.0: AKD
    Edition
    2, Revised
    Edition statement
    2nd Revised edition
    Publisher
    Laurence King Publishing
    Imprint name
    Laurence King Publishing
    Publication date
    07 March 2011
    Publication City/Country
    London
    Author Information
    John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practising graphic designer and teacher for the last twenty-five years.
    Table of contents
    Acknowledgements Introduction Basics Describing letterforms / The font / Describing typefaces / Measuring type / Comparing typefaces / Display typefaces Development A timeline / Text typeface classification Letters, words, sentences Understanding letterformsd / Maintaining x-height / Form/counterform / Contrast / Reinforcing meaning / Making sentences, finding sense / Type and color / English is not Chinese Text Tracking: kerning and letterspacing / Formatting text / Texture / Typing is not typesetting / Leading and line length / Kinds of proportion / Components of the text page / Placing text on a page / Front matter, back matter / Indicating paragraphs / Highlighting text / Headlines within text / Widows and orphans Columnar organization Columnar layouts / Cross-alignment / Expressing hierarchy / Tabular matter / Type as image and information Grid systems Introduction / An example / Components of the grid / A simple grid / Grids at large scale / Creating a grid for text / Creating a grid for text and images Next Selected bibliography Index Changes to previous edition include: * (in chapter 'Words and Phrases') An expanded section on setting text, including placement of type; choosing an appropriate typeface; how to express the meaning of a text through typography; creating tone on the page through typography; the use of colour to reinforce typographic hierarchy and create depth. * (in chapter 'Text') New material covering type and layout: an explanation of the components of the page (margins, folios, running heads etc.); how to place text on the page (chapter opener design, placement of running heads). * (in chapter 'Grid Systems') More information on type and the grid: expansion of Component of the Grids section with diagrams revised and made bigger; use of the grid as a system for expressing hierarchy in text.