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    Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (Your Coach in a Box) (CD-Audio) By (author) Chris Brogan, By (author) Julien Smith

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    DescriptionThere's no question that the Internet has changed the way we do business-especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself. At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will-unless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand's influence, reputation, and profits. Trust agents aren't necessarily marketers or salespeople; they're the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business's reputation. This audio book will show you how to build profitable relationships with trust agents, or become one yourself.


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  • Full bibliographic data for Trust Agents

    Title
    Trust Agents
    Subtitle
    Using the Web to Build Influence, Improve Reputation, and Earn Trust
    Authors and contributors
    By (author) Chris Brogan, By (author) Julien Smith
    Physical properties
    Format: CD-Audio
    Width: 145 mm
    Height: 132 mm
    Thickness: 18 mm
    Weight: 181 g
    Language
    English
    ISBN
    ISBN 13: 9781596595231
    ISBN 10: 159659523X
    Classifications

    BIC E4L: BUS
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    B&T Merchandise Category: AUD
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    BIC subject category V2: KJC
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    BISAC V2.8: BUS063000
    Warengruppen-Systematik des deutschen Buchhandels: 57850
    B&T Approval Code: A93661400
    LC subject heading:
    Libri: I-JB
    B&T Approval Code: A93663643
    BISAC V2.8: COM060140, BUS090000
    DC21: 658.872
    DC22: 658.8/72
    LC subject heading: ,
    LC classification: HF5415.1265 .B75 2010B
    Edition
    RevisedUnabridged
    Edition statement
    Revised, Updated ed.
    Publisher
    Gildan Media Corporation
    Imprint name
    Gildan Media Corporation
    Publication date
    30 November 2010