Transformer : Principles of Making Isotype Charts

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Isotype (International System of Typographic Picture Education) is a system of pictograms designed to communicate complex information in a nonverbal way. Developed in 1936 by a team of sociologists lead by Otto and Marie Neurath, this process of "transforming" data into visual form has strongly influenced the fields of graphic design. The Transformer: Principles of Making Isotype Charts is the first English-language primer on Isotypethe foundation of the modern-day pictographic signals found in airports, train stations, highway signs, and computer interfaces. Featuring illustrated examples and essays, including a previously unpublished essay by Marie Neurath, The Transformer is a long-overdue appreciation of an important moment in the history of visual communication.

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Product details

  • Paperback | 80 pages
  • 124 x 206 x 8mm | 199.58g
  • Hyphen Press
  • London, United Kingdom
  • English
  • Illustrations, maps
  • 0907259405
  • 9780907259404
  • 275,244