Transformer: Principles of Making Isotype Charts

Transformer: Principles of Making Isotype Charts

Paperback

By (author) Marie Neurath, By (author) Robin Kinross

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  • Publisher: Hyphen Press
  • Format: Paperback | 80 pages
  • Dimensions: 124mm x 206mm x 8mm | 200g
  • Publication date: 1 September 2009
  • Publication City/Country: London
  • ISBN 10: 0907259405
  • ISBN 13: 9780907259404
  • Illustrations note: Illustrations, maps
  • Sales rank: 211,366

Product description

Isotype (International System of Typographic Picture Education) is a system of pictograms designed to communicate complex information in a nonverbal way. Developed in 1936 by a team of sociologists lead by Otto and Marie Neurath, this process of "transforming" data into visual form has strongly influenced the fields of graphic design. The Transformer: Principles of Making Isotype Charts is the first English-language primer on Isotypethe foundation of the modern-day pictographic signals found in airports, train stations, highway signs, and computer interfaces. Featuring illustrated examples and essays, including a previously unpublished essay by Marie Neurath, The Transformer is a long-overdue appreciation of an important moment in the history of visual communication.

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