• The Tipping Point: How Little Things Can Make a Big Difference See large image

    The Tipping Point: How Little Things Can Make a Big Difference (CD-Audio) By (author) Malcolm Gladwell, Read by Malcolm Gladwell

    $23.98 - Save $5.07 17% off - RRP $29.05 Free delivery worldwide Available
    Dispatched in 2 business days
    When will my order arrive?
    Add to basket | Add to wishlist |

    Also available in...
    Paperback $12.53

    DescriptionTHE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face - from crime to teenage delinquency to traffic jams - behave like epidemics. They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them. They are capable of sudden and dramatic changes in direction. Years of well-intentioned intervention may have no impact at all, yet the right intervention - at just the right time - can start a cascade of change. Many of the social ills that face us today, in other words, are as inherently volatile as the epidemics that periodically sweep through the human population: little things can cause them to 'tip' at any time and if we want to understand how to confront and solve them we have to understand what those 'Tipping Points' are. In this revolutionary new study, Malcolm Gladwell explores the ramifications of this. Not simply for politicians and policy-makers, his method provides a new way of viewing everyday experience and enables us to develop strategies for everything from raising a child to running a company.


Other books

Other people who viewed this bought | Other books in this category
Showing items 1 to 10 of 10

 

Reviews | Bibliographic data
  • Full bibliographic data for The Tipping Point

    Title
    The Tipping Point
    Subtitle
    How Little Things Can Make a Big Difference
    Authors and contributors
    By (author) Malcolm Gladwell, Read by Malcolm Gladwell
    Physical properties
    Format: CD-Audio
    Number of pages: 1
    Width: 132 mm
    Height: 140 mm
    Thickness: 14 mm
    Weight: 118 g
    Language
    English
    ISBN
    ISBN 13: 9781586217457
    ISBN 10: 1586217453
    Classifications

    B&T Book Type: NF
    Nielsen BookScan Product Class 3: T8.7
    BIC E4L: SOC
    B&T Merchandise Category: AUD
    BIC subject category V2: JFC
    DC21: 306
    B&T General Subject: 670
    BISAC V2.8: PSY031000
    DC22: 302
    BISAC V2.8: BUS043000, BUS016000
    Abridged Dewey: 302
    LC subject heading:
    Ingram Subject Code: KN
    Libri: I-KN
    Warengruppen-Systematik des deutschen Buchhandels: 57400
    BISAC V2.8: PSY008000
    LC subject heading: ,
    LC classification: HM1033 .G53 2005
    Thema V1.0: KJS, KCK, JBCC
    Edition
    Unabridged
    Edition statement
    Unabridged
    Publisher
    Little, Brown Book Group
    Imprint name
    Hachette Digital
    Publication date
    24 February 2005
    Publication City/Country
    London
    Author Information
    Malcolm Gladwell is a writer for the NEW YORKER. This is his first book.
    Review quote
    The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life, writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviours spread just like viruses do." Although anyone familiar with the theory of mimetics will recognise this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject. For example, Paul Revere was able to galvanise the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston", he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical method Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. George STEPHANOPOULOS