The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

Hardback Back Bay Books

By (author) Malcolm Gladwell

$24.31
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  • Publisher: Turtleback Books
  • Format: Hardback | 301 pages
  • Dimensions: 137mm x 206mm x 28mm | 363g
  • Publication date: 1 January 2002
  • ISBN 10: 1417665793
  • ISBN 13: 9781417665792
  • Edition statement: Turtleback School & Library ed.
  • Sales rank: 1,051,665

Product description

For use in schools and libraries only. Reveals how focused advertising and promotion to the "right" people can be much more effective than nationwide campaigns to the most people.

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