The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

Hardback Back Bay Books

By (author) Malcolm Gladwell

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  • Publisher: Turtleback Books
  • Format: Hardback | 301 pages
  • Dimensions: 137mm x 206mm x 28mm | 363g
  • Publication date: 1 January 2002
  • ISBN 10: 1417665793
  • ISBN 13: 9781417665792
  • Edition statement: Turtleback School & Library ed.
  • Sales rank: 592,915

Product description

For use in schools and libraries only. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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