The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
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DescriptionIn this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
- Published: 01 September 2007
- Format: Paperback 288 pages
- ISBN 13: 9780349113463 ISBN 10: 0349113467
- Sales rank: 1,962
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