The Tipping Point

The Tipping Point : How Little Things Can Make a Big Difference

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In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

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Product details

  • Paperback | 288 pages
  • 126 x 196 x 20mm | 260g
  • Little, Brown Book Group
  • Abacus
  • London, United Kingdom
  • English
  • 0349113467
  • 9780349113463
  • 1,922

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Review quote

Gladwell argues that many contemporary problems - from crime to teenage delinquency and traffic jams - behave like epidemics that are capable of sudden and dramatic changes in direction. Yet the right intervention at just the right time - the Tipping Point - can start a cascade of change and provide a method for developing strategies for everything from raising a child to running a company.

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About Malcolm Gladwell

Malcolm Gladwell is a writer for the New Yorker and the author of several other bestsellers, including Outliers and Blink.

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