The Tipping Point
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The Tipping Point : How Little Things Can Make a Difference

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Description

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

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Product details

  • Paperback | 301 pages
  • 120 x 208 x 30mm | 339.99g
  • Little, Brown & Company
  • BACK BAY BOOKS
  • New York, United States
  • English
  • Reprint
  • 0316346624
  • 9780316346627
  • 9,541

About Malcolm Gladwell

Malcolm Gladwell is also the author of the #1 bestselling "Blink: The Power of Thinking Without Thinking. "He was a reporter for the "Washington Post" from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for "The New Yorker."

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