The Tipping Point: How Little Things Can Make a Difference

The Tipping Point: How Little Things Can Make a Difference

Paperback

By (author) Malcolm Gladwell

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  • Publisher: BACK BAY BOOKS
  • Format: Paperback | 301 pages
  • Dimensions: 120mm x 208mm x 30mm | 340g
  • Publication date: 7 January 2002
  • Publication City/Country: New York
  • ISBN 10: 0316346624
  • ISBN 13: 9780316346627
  • Edition statement: Reprint
  • Sales rank: 6,679

Product description

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

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Author information

Malcolm Gladwell is also the author of the #1 bestselling "Blink: The Power of Thinking Without Thinking. "He was a reporter for the "Washington Post" from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for "The New Yorker."