The Tipping Point : How Little Things Can Make a Difference
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.show more
- Paperback | 301 pages
- 120 x 208 x 30mm | 339.99g
- 07 Jan 2002
- Little, Brown & Company
- BACK BAY BOOKS
- New York, United States
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