The Tipping Point
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The Tipping Point : How Little Things Can Make a Difference

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Description

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

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Product details

  • Paperback | 301 pages
  • 120 x 208 x 30mm | 339.99g
  • Little, Brown & Company
  • BACK BAY BOOKS
  • New York, United States
  • English
  • Reprint
  • 0316346624
  • 9780316346627
  • 9,488