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The Tipping Point

The Tipping Point

Hardback

By (author) Malcolm Gladwell

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  • Publisher: Little, Brown and Company
  • Format: Hardback | 279 pages
  • Dimensions: 138mm x 206mm x 24mm | 358g
  • Publication date: 1 March 2000
  • Publication City/Country: New York
  • ISBN 10: 0316316962
  • ISBN 13: 9780316316965
  • Sales rank: 60,006

Product description

An introduction to the Tipping Point theory--first presented in a series of articles in The New Yorker--explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior.

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