• Thinking Points

    Thinking Points (Paperback) By (author) Lakoff George

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    DescriptionTwo years ago George Lakoff published the bestselling "Don't Think of an Elephant!" Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more: * What is the progressive vision of America; * Why progressive values are America's values; * How frames are necessary to serve the truth; * Why sloganeering alone doesn't work; * How progressives trap themselves and how they can escape those traps; and * How political arguments and narratives can be put together to counter the Right. "Thinking Points" satisfies that call with a bold, concise, and systematic explanation of how conservatives think and use language--and how progressives can fight back . Lakoff and the Rockridge Institute offer a new understanding of the so-called political center and explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to progressive values. This book is essential reading for anyone who wants to participate in shaping an America that serves the common good.

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    Thinking Points
    Authors and contributors
    By (author) Lakoff George
    Physical properties
    Format: Paperback
    Number of pages: 156
    Width: 137 mm
    Height: 208 mm
    Thickness: 15 mm
    Weight: 181 g
    ISBN 13: 9780374530907
    ISBN 10: 0374530904

    Warengruppen-Systematik des deutschen Buchhandels: 27430
    BIC E4L: POL
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC subject category V2: JPFM
    B&T Modifier: Region of Publication: 01
    Nielsen BookScan Product Class 3: T7.2
    B&T Modifier: Academic Level: 05
    B&T General Subject: 750
    Libri: I-PL
    Ingram Subject Code: PL
    BISAC V2.8: SOC005000
    LC subject heading: , , ,
    DC21: 320.5130973
    LC subject heading:
    BISAC V2.8: POL042020
    DC22: 320.51/3/0973, 320.5130973
    B&T Approval Code: A34010000
    LC subject heading:
    LC classification: JA85.2.U6 L36 2006
    Farrar Straus Giroux
    Imprint name
    Farrar Straus Giroux
    Publication date
    01 April 2007
    Publication City/Country
    New York, NY
    Author Information
    George Lakoff is a professor of linguistics and cognitive science at the University of California, Berkeley, and a founder of the Rockridge Institute. He is the author of "Whose Freedom?," "Don't Think of an Elephant!," and "Moral Politics," as well as seminal books in linguistics, including "Metaphors We Live By" (with Mark Johnson). The Rockridge Institute is a team of scholars and researchers committed to American progressive ideals. It provides intellectual support to the progressive community, partnering with advocates, activists, and policy professionals to articulate the system of American values and ideas and reframe public debate.
    Review quote
    "George Lakoff serves progressives well by explaining how language and moral framing equals power in politics. "Thinking Points" helps leaders and activists alike to turn this knowledge into a compelling vision for society." --John Podesta, CEO and President, Center for American Progress ""Thinking Points" is a must read for anyone who doesn't want speaking out to become a dying art." --Arianna Huffington "In" Thinking Points, " George Lakoff and the Rockridge Institute show how Progressives can stop appealing to some hypothetical "middle" and instead appeal to the deep morality that the vast majority of Americans share. When we speak from our hearts, the integrity of this will speak broadly." --Joan Blades, MoveOn "Lakoff has done it again. In "Thinking Points", the good professor and the Rockridge Institute team have connected a broad progressive policy vision to fundamental American values. It's time for progressives to get off defense and go on offense. By laying the foundations of progressive policy in the traditional American values of freedom, responsibility, and care for others, George Lakoff and Rockridge have shown us how. This is the must-read progressive message handbook." --Wes Boyd, MoveOn "In an environment too often dominated by sound-bite arguments and political polarization, "Thinking Points" is more than a communications tool; it is a must-read for progressives as well as non-partisan activist organizations like the ACLU that want to trumpet their values not only loudly, but effectively. Professor Lakoff's expertise has been invaluable in articulating the ACLU's core values-fundamentally" American" values-to a broad and politically-diverse audience." --Anthony D. Romero, Executive Director, American Civil Liberties Union "This book is essential reading for anyone who wants to speak out effectively about progressive, American values." --Eli Pariser, Executive Director, MoveOn.org Political Action