Think Write Grow: How to Become a Thought Leader and Build Your Business (Paperback)
$27.09 - Save $7.86 22% off - RRP $34.95 Free shipping worldwide (to United States and
all these other countries) Usually dispatched within 48 hours | |Short Description for Think Write Grow In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book ...
Full description- Publisher: John Wiley & Sons Australia Ltd
- Published: 13 February 2012
- Format: Paperback 192 pages
- See: Full bibliographic data
- Categories: Business Strategy | Management: Leadership & Motivation | Business Communication & Presentation | Small Businesses & Self-employed
- ISBN 13: 9781118208199 ISBN 10: 1118208196
- Sales rank: 323,924
Full description for Think Write Grow
In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others.The book is organised into three parts: 1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material.2. Write: Shows you how to articulate your ideas into effective communication.3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile.Key features: Shows you how to go from expert to influential thought leaderWritten by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm.Explains techniques used by politicians, public figures and the CEOs of our biggest companies."Think Write Grow" studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.
