The Ten Faces of Innovation

The Ten Faces of Innovation : Strategies for Heightening Creativity

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A brilliant guide to fostering creativity and business innovation, "The Ten Faces of Innovation" shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the "anthropologist", going into the field to see how customers use and respond to products; later you might be the "hurdler", who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these characters can beat nay-sayers who stifle innovation.

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  • Paperback | 304 pages
  • 128 x 196 x 16mm | 200g
  • Profile Books Ltd
  • Profile Business
  • LondonUnited Kingdom
  • English
  • 184668031X
  • 9781846680311
  • 30,229

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Essential reading for every single person in your organization - even the CEO should read it! Each page contains a nugget that's worth the price of the entire book. Wow. -- Seth Godin, author of Purple Cow Superbly maps how people and process can be managed to innovate successfully. Every business executive should read it.' -- Clayton Christensen, Harvard Business School This book delivers some tasty morsels to managers hungry to boost their companies' level of innovation. Funny, insightful and chock-full of inspiring examples. BusinessWeek Kelley throws off innovation as lesser men throw off dandruff. The Guardian

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About Tom Kelley

Tom Kelley is the MD of IDEO and the author of the bestselling business classic, The Art of Innovation (Profile). As IDEO's spokesperson, he addresses scores of business audiences on using innovation to transform strategic thinking. He lives in

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