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    The Ten Faces of Innovation: Strategies for Heightening Creativity (Paperback) By (author) Tom Kelley

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    DescriptionA brilliant guide to fostering creativity and business innovation, "The Ten Faces of Innovation" shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the "anthropologist", going into the field to see how customers use and respond to products; later you might be the "hurdler", who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these characters can beat nay-sayers who stifle innovation.

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  • Full bibliographic data for The Ten Faces of Innovation

    The Ten Faces of Innovation
    Strategies for Heightening Creativity
    Authors and contributors
    By (author) Tom Kelley
    Physical properties
    Format: Paperback
    Number of pages: 304
    Width: 130 mm
    Height: 198 mm
    Thickness: 19 mm
    Weight: 205 g
    ISBN 13: 9781846680311
    ISBN 10: 184668031X

    Warengruppen-Systematik des deutschen Buchhandels: 27850
    BIC E4L: BUS
    Nielsen BookScan Product Class 3: S4.2
    BIC subject category V2: KJM, KJC
    BISAC V2.8: BUS063000
    DC22: 658.4063
    BISAC V2.8: BUS041000
    Thema V1.0: KJM, KJC
    Profile Books Ltd
    Imprint name
    Profile Business
    Publication date
    04 September 2008
    Publication City/Country
    Author Information
    Tom Kelley is the MD of IDEO and the author of the bestselling business classic, The Art of Innovation (Profile). As IDEO's spokesperson, he addresses scores of business audiences on using innovation to transform strategic thinking. He lives in
    Review quote
    Essential reading for every single person in your organization - even the CEO should read it! Each page contains a nugget that's worth the price of the entire book. Wow. -- Seth Godin, author of Purple Cow Superbly maps how people and process can be managed to innovate successfully. Every business executive should read it.' -- Clayton Christensen, Harvard Business School This book delivers some tasty morsels to managers hungry to boost their companies' level of innovation. Funny, insightful and chock-full of inspiring examples. BusinessWeek Kelley throws off innovation as lesser men throw off dandruff. The Guardian