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    The Television Will be Revolutionized (Paperback) By (author) Amanda D. Lotz

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    DescriptionAfter occupying a central space in American living rooms for the past fifty years, is television, as weve known it, dead? The capabilities and features of that simple box have been so radically redefined that its now nearly unrecognizable. Today, viewers with digital video recorders such as TiVo may elect to circumvent scheduling constraints and commercials. Owners of iPods and other portable viewing devices are able to download the latest episodes of their favourite shows and watch them whenever and wherever they want. Still others rent television shows on DVD, or download them through legal and illegal sources online. But these changes have not been hastening the demise of the medium. They are revolutionizing it. The Television Will Be Revolutionized examines television at the turn of the twenty-first century - what Amanda D. Lotz terms the post-network era. Television, both as a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways as the result of technological innovations, proliferating cable channels targeting ever more specific niche audiences, and evolving forms of advertising such as product placement and branded entertainment. Many of the conventional practices and even the industrys basic business model are proving unworkable in this new context, resulting in a crisis in norms and practices. Through interviews with those working in the industry, attendance of various industry summits and meetings, surveys of trade publications, and consideration of an extensive array of popular television shows, Lotz takes us behind the screen to explore what is changing, why its changing, and why these changes matter.

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  • Full bibliographic data for The Television Will be Revolutionized

    The Television Will be Revolutionized
    Authors and contributors
    By (author) Amanda D. Lotz
    Physical properties
    Format: Paperback
    Number of pages: 328
    Width: 150 mm
    Height: 224 mm
    Thickness: 23 mm
    Weight: 386 g
    ISBN 13: 9780814752203
    ISBN 10: 0814752209

    B&T Book Type: NF
    BIC time period qualifier V2: 3JM
    Nielsen BookScan Product Class 3: T1.6
    BIC E4L: PER
    BIC subject category V2: APT, KNTD
    LC subject heading:
    BISAC V2.8: SOC052000
    BIC subject category V2: JFCA
    Ingram Subject Code: PR
    Libri: I-PR
    Warengruppen-Systematik des deutschen Buchhandels: 25880
    B&T General Subject: 595
    BISAC V2.8: PER010000
    LC subject heading:
    B&T Merchandise Category: UP
    BIC subject category V2: 3JM
    LC subject heading: ,
    DC22: 384.550973
    LC subject heading: , ,
    LC classification: PN1992.5 .L68 2007
    DC22: 791.450905
    Thema V1.0: JBCC1, ATJ, KNT
    New York University Press
    Imprint name
    New York University Press
    Publication date
    01 November 2007
    Publication City/Country
    New York
    Author Information
    AMANDA D. LOTZ is Assistant Professor of Communication Studies at the University of Michigan. She is the author of Redesigning Women: Television after the Network Era.
    Review quote
    "American television is undergoing profound transitions in the digital age, transforming both the television industry and our viewing experiences. Lotz has written the definitive guidebook to the medium in transition, offering a road map to where we've been, where we're going, and why it matters. Anyone with an interest in television's present and future will find The Television Will Be Revolutionized required reading and an indispensable reference in the coming years." JASON MITTELL, Middlebury College"