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Televangelism Reconsidered: Ritual in the Search for Human Community

Televangelism Reconsidered: Ritual in the Search for Human Community

Paperback American Academy of Religion Studies in Religion

By (author) Bobby Chris Alexander

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  • Publisher: Scholars Press
  • Format: Paperback | 216 pages
  • Dimensions: 152mm x 226mm x 18mm | 281g
  • Publication date: 2 January 1994
  • Publication City/Country: Atlanta
  • ISBN 10: 1555409075
  • ISBN 13: 9781555409074
  • Illustrations note: black & white illustrations
  • Sales rank: 1,771,842

Product description

By closely examining four television programs--Falwell's "The Old-Time Gospel Hour," Robertson's "700 Club," the Bakkers' "PTL Club," and the telecasts of Jimmy Swaggart--this work considers the attraction of televangelism for its conservative Christian audience. It argues that televangelism, as ritual performance, both legitimates the beliefs of viewers and at the same time adapts other beliefs of its viewers to the broader culture.

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