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    Technology Integration: Making Critical Choices in a Dynamic World (Management of Innovation and Change Series) (Hardback) By (author) Marco Iansiti

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    DescriptionHow did Microsoft decide what technologies to use when it created Windows95? According to this groundbreaking new book, it is technology integration - the process of choosing from a rich palette of technologies those that will make a product work seamlessly and reliably - that is a critical element to launching successful new products. The result of a six-year study of the major players in the computer industry - including Intel, IBM, Microsoft, Netscape, Silicon Graphics, Sun Microsystems, and Toshiba - the book illustrates the process of technology integration at the managerial and strategic levels and reveals the significant evolution in the structure of research and development in the modern corporation. Iansiti demonstrates convincingly that the ability to leverage new science and technology effectively is inextricably linked to the firm's ability to imagine how a multitude of emerging technological possibilities can be used to define a product that makes business sense." Technology Integration" challenges the way traditional R&D organizations should work and provides a new and relevant framework for actively managing the space between the creation and the application of technology. It is part of the "The Management of Innovation and Change Series".

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  • Full bibliographic data for Technology Integration

    Technology Integration
    Making Critical Choices in a Dynamic World
    Authors and contributors
    By (author) Marco Iansiti
    Physical properties
    Format: Hardback
    Number of pages: 272
    Width: 215 mm
    Height: 279 mm
    Thickness: 25 mm
    Weight: 453 g
    ISBN 13: 9780875847870
    ISBN 10: 0875847870

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: T17.1
    LC subject heading: ,
    BIC subject category V2: KNDH
    DC21: 658.4038
    LC subject heading:
    BIC subject category V2: KJQ
    Ingram Subject Code: BE
    Libri: I-BE
    BISAC V2.8: TEC009060
    Warengruppen-Systematik des deutschen Buchhandels: 17840
    LC subject heading:
    BISAC V2.8: BUS049000
    LC subject heading:
    BIC subject category V2: KJMV6
    BISAC V2.8: TEC016020
    DC22: 607.2
    LC subject heading: ,
    LC classification: T175.5.I18
    Thema V1.0: KND, KJQ, KJMV6
    Edition statement
    Illustrations note
    notes, bibliography, index
    Harvard Business Review Press
    Imprint name
    Harvard Business Review Press
    Publication date
    01 November 1997
    Publication City/Country
    Boston, MA
    Author Information
    Marco Iansiti is an HBS professor and the co-chair of Harvard's PhD program in Information Technology Management.
    Table of contents
    The concept of technology integration; studying technology integration; the drivers of project performance; problem-solving foundations; managing technological change; building technology integration capability; integrating technology and market streams; rethinking R&D in a chaotic world; appendices - technical analysis of processor modules, regression analysis.