A Technique for Producing Ideas

A Technique for Producing Ideas

Book rating: 04 Paperback Advertising Age Classics Library

By (author) James Webb Young

$6.01
List price $7.79
You save $1.78 22% off

Free delivery worldwide
Available
Dispatched in 2 business days
When will my order arrive?

  • Publisher: MCGRAW-HILL Professional
  • Format: Paperback | 64 pages
  • Dimensions: 126mm x 174mm x 6mm | 82g
  • Publication date: 1 March 2003
  • Publication City/Country: New York, NY
  • ISBN 10: 0071410945
  • ISBN 13: 9780071410946
  • Edition: New edition
  • Edition statement: New edition
  • Sales rank: 8,172

Product description

This title offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field. Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea - and once and for all lift the veil of mystery from the creative process."James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal." -William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

Other people who viewed this bought:

Showing items 1 to 10 of 10

Other books in this category

Showing items 1 to 10 of 10
Categories:

Author information

James Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners.

Customer reviews

By Daniel 31 Oct 2010 4

A lot to take in for such a small book. A great method of idea generation which can be modelled and developed to suit your personnel needs. Plenty of practice needed to develop these principales but a quick enough read to leave on your desk for a 15min refresher and a bout of creativity. This book is useful and timeless thats why its a cl***ic.

Back cover copy

A step-by-step technique for sparking breakthrough creativity in advertising--or "any" field Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process. "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal." --William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.