A Technique for Producing Ideas
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A Technique for Producing Ideas

By (author) James Webb Young

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This title offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field. Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea - and once and for all lift the veil of mystery from the creative process."James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal." -William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

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  • Paperback | 64 pages
  • 126 x 174 x 6mm | 81.65g
  • 01 Mar 2003
  • McGraw-Hill Education - Europe
  • MCGRAW-HILL Professional
  • New York, NY
  • English
  • New edition
  • New edition
  • 0071410945
  • 9780071410946
  • 7,613

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Author Information

James Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners.

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Back cover copy

A step-by-step technique for sparking breakthrough creativity in advertising--or "any" field Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process. "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal." --William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

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Customer reviews

A lot information

A lot to take in for such a small book. A great method of idea generation which can be modelled and developed to suit your personnel needs. Plenty of practice needed to develop these principales but a quick enough read to leave on your desk for a 15min refresher and a bout of creativity. This book is useful and timeless thats why its a cl***ic.show more
by Daniel