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    The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy (Paperback) By (author) Steve Stoute, With Mim Eichler Rivas

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    DescriptionThe business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer--the tan generation.When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce."The Tanning of America" provides that very translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.


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  • Full bibliographic data for The Tanning of America

    Title
    The Tanning of America
    Subtitle
    How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
    Authors and contributors
    By (author) Steve Stoute, With Mim Eichler Rivas
    Physical properties
    Format: Paperback
    Number of pages: 290
    Width: 132 mm
    Height: 200 mm
    Thickness: 20 mm
    Weight: 240 g
    Language
    English
    ISBN
    ISBN 13: 9781592407385
    ISBN 10: 1592407382
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    BIC subject category V2: JFCA, KJS
    B&T General Subject: 180
    B&T Modifier: Geographic Designator: 01
    BISAC V2.8: SOC022000
    Ingram Subject Code: BE
    BIC subject category V2: AVGR
    Libri: I-BE
    DC22: 306.1
    Warengruppen-Systematik des deutschen Buchhandels: 27860
    LC subject heading:
    BISAC V2.8: BUS043000
    LC subject heading:
    B&T Approval Code: A08150000
    LC subject heading:
    DC21: 306.1
    LC subject heading:
    B&T Approval Code: A08745900
    BISAC V2.8: MUS031000
    B&T Approval Code: A48500000
    LC subject heading: ,
    BISAC V2.8: MUS004000
    LC subject heading:
    DC22: 306/.1
    LC subject heading: ,
    LC classification: HF5415.1 .S76 2012
    LC subject heading:
    Thema V1.0: KJS, JBCC1, AVLP
    Edition statement
    Reprint
    Publisher
    GOTHAM BOOKS
    Imprint name
    GOTHAM BOOKS
    Publication date
    07 August 2012
    Publication City/Country
    New York
    Author Information
    Advertising Hall of Achievement inductee Steve Stoute is the founder and CEO of the leading brand-marketing firm Translation. He is also the managing director and CEO of hair-and-body-care line Carol's Daughter, and has appeared in the critically acclaimed book and HBO series "The Black List."
    Review quote
    "Steve is credible in the music and entertainment worlds. Then he can switch gears, walk into the boardroom of a Fortune 500 company and speak his ideas in a way they can understand."--Dennis Baldwin, Reebok's top marketer