The Tanning of America

The Tanning of America : How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

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The business marketing genius at the forefront of today s entertainment marketing revolution helps corporate America get hip to today s new consumer the tan generation.When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the tanning phenomenonraised a generation of black, Hispanic, white, and Asian consumers who have the same mentalcomplexion based on shared experiencesand values, rather than the increasinglyirrelevant demographic boxes that have been used to a fault by corporate America. Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce."The Tanning of America" provides that very translation guide. Drawing from his company s case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider s view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream."show more

Product details

  • Paperback | 290 pages
  • 132 x 200 x 20mm | 240.4g
  • New York, United States
  • English
  • Reprint
  • 1592407382
  • 9781592407385
  • 312,888

Review quote

"Stephen Stoute understands the value of the celebrity sell."--"Black Enterprise"show more

About Steve Stoute

Advertising Hall of Achievement inductee Steve Stoute is the founder and CEO of the leading brand-marketing firm Translation. He is also the managing director and CEO of hair-and-body-care line Carol s Daughter, and has appeared in the critically acclaimed book and HBO series "The Black List.""show more