Taking the Fear Out of Economics

Taking the Fear Out of Economics

Paperback

By (author) John Curran

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  • Publisher: Cengage Learning EMEA
  • Format: Paperback | 320 pages
  • Dimensions: 183mm x 251mm x 19mm | 617g
  • Publication date: 25 November 1999
  • Publication City/Country: London
  • ISBN 10: 1861524749
  • ISBN 13: 9781861524744
  • Illustrations note: black & white illustrations
  • Sales rank: 1,443,650

Product description

"Taking the Fear Out of Economics" provides a comprehensive yet simple introduction to microeconomics, assuming no prior knowledge. The text attempts to take the fear out of microeconomics by recognising that there is a fear factor. This fear is addressed by using real world examples to enrich the theory. Each section finishes with at least one practice session. The wealth of examples and the emphasis on practice makes this text the ideal learning tool for introductory courses on economics.

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Author information

John Curran teaches economics at the University of North London

Review quote

1. Microeconomics and the Fear Factor 2. The Demand Curve: Movement Along and Shift Of 3. Indifference Analysis: Behind the Demand Curve 4. The Supply Curve: Movement Along and Shift Of 5. Production: Behind the Supply Curve 6. Cost Analysis 7. Profits and Contributions 8. Price Elasticity of Demand: Movement Along the Demand Curve 9. Elasticity of Demand: Shift of the Demand Curve 10. Pricing 11. Market Structures 1: Perfect Competition and Monopoly 12. Market Structures 2: Monopolistic Competition and Oligopoly 13. The Market for Factors of Production 14. Taking the Fear out of Assessments in Microeconomics

Table of contents

1. Microeconomics and the Fear Factor 2. The Demand Curve: Movement Along and Shift Of 3. Indifference Analysis: Behind the Demand Curve 4. The Supply Curve: Movement Along and Shift Of 5. Production: Behind the Supply Curve 6. Cost Analysis 7. Profits and Contributions 8. Price Elasticity of Demand: Movement Along the Demand Curve 9. Elasticity of Demand: Shift of the Demand Curve 10. Pricing 11. Market Structures 1: Perfect Competition and Monopoly 12. Market Structures 2: Monopolistic Competition and Oligopoly 13. The Market for Factors of Production 14. Taking the Fear out of Assessments in Microeconomics