TM: Trademarks Designed by Chermayeff & Geismar

TM: Trademarks Designed by Chermayeff & Geismar

Hardback

By (author) Ivan Chermayeff, By (author) Geismer Inc Chermayeff, By (author) Chermayeff Geismer Inc, By (author) Tom Geismar, By (author) Steff Geissbuhler, Introduction by Stefan Sagmeister

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  • Publisher: PRINCETON ARCHITECTURAL PRESS
  • Format: Hardback | 288 pages
  • Dimensions: 224mm x 226mm x 34mm | 1,324g
  • Publication date: 1 September 2000
  • ISBN 10: 1568982569
  • ISBN 13: 9781568982564
  • Sales rank: 1,794,483

Product description

The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.

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