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    Switch: Como Cambiar las Cosas Cuando Cambiar Es Dificil (Vintage Espanol) (Paperback)(Spanish) By (author) Dan Heath, By (author) Chip Heath, Translated by Ana Garcia Bertran

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    DescriptionWhy is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conflict that's hardwired into our minds. Psychologists have discovered that we are ruled by two competing thought patterns--the rational and the emotional. The rational mind wants the perfect beach body; the emotional wants that Oreo cookie. The rational mind wants to change something at work; the emotional loves the comfort of the existing routine. This tension can doom an effort to change--but if it is overcome, change can come quickly. Engaging and informative, "Switch" demonstrates how everyday people have united both systems of thought and, as a result, achieved dramatic results.

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  • Full bibliographic data for Switch

    Como Cambiar las Cosas Cuando Cambiar Es Dificil
    Authors and contributors
    By (author) Dan Heath, By (author) Chip Heath, Translated by Ana Garcia Bertran
    Physical properties
    Format: Paperback
    Number of pages: 311
    Width: 130 mm
    Height: 201 mm
    Thickness: 20 mm
    Weight: 249 g
    ISBN 13: 9780307742353
    ISBN 10: 0307742350

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    BIC subject category V2: KC, KJ
    B&T Modifier: Academic Level: 05
    BIC subject category V2: JF
    Ingram Subject Code: BE
    LC subject heading:
    BISAC V2.8: SOC000000
    DC22: 303.4
    B&T General Subject: 105
    Libri: I-BE
    B&T Modifier: Subject Development: 30
    Warengruppen-Systematik des deutschen Buchhandels: 27800
    DC21: 303.4
    B&T Approval Code: A11700000
    LC subject heading:
    B&T Approval Code: A37384000
    BISAC V2.8: PSY003000, BUS000000
    LC classification: BF637.C4 H4318 2011
    Edition statement
    Random House USA Inc
    Imprint name
    Random House Inc
    Publication date
    05 April 2011
    Publication City/Country
    New York
    Author Information
    Chip Heath es el profesor de Comportamiento Organizacional "Thrive Foundation for the Youth" en la escuela de negocios de la Universidad de Standford. Dan Heath es un s"enior fellow" en el Centro para la promocion del empresariado social (CASE, por sus siglas en ingles) de la Universidad de Duke. Juntos, son los autores del bestseller nacional "Made to Stick: Why Some Ideas Survive and Others Die." Escriben una columna regular en la revista "Fast Company," y han aparecido en "Today," "Morning Edition" de NPR, MSNBC y CNBC, asi como en las revistas "Time," "People" y "US News and World Report."