Switch: Como Cambiar las Cosas Cuando Cambiar Es Dificil

Switch: Como Cambiar las Cosas Cuando Cambiar Es Dificil

Paperback Language: Spanish

By (author) Dan Heath, By (author) Chip Heath, Translated by Ana Garcia Bertran

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  • Publisher: Random House Inc
  • Format: Paperback | 311 pages
  • Language: Spanish
  • Dimensions: 130mm x 201mm x 20mm | 249g
  • Publication date: 5 April 2011
  • Publication City/Country: New York
  • ISBN 10: 0307742350
  • ISBN 13: 9780307742353
  • Edition statement: Translation
  • Sales rank: 409,283

Product description

Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conflict that's hardwired into our minds. Psychologists have discovered that we are ruled by two competing thought patterns--the rational and the emotional. The rational mind wants the perfect beach body; the emotional wants that Oreo cookie. The rational mind wants to change something at work; the emotional loves the comfort of the existing routine. This tension can doom an effort to change--but if it is overcome, change can come quickly. Engaging and informative, "Switch" demonstrates how everyday people have united both systems of thought and, as a result, achieved dramatic results.

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Author information

Chip Heath es el profesor de Comportamiento Organizacional "Thrive Foundation for the Youth" en la escuela de negocios de la Universidad de Standford. Dan Heath es un s"enior fellow" en el Centro para la promociOn del empresariado social (CASE, por sus siglas en inglEs) de la Universidad de Duke. Juntos, son los autores del bestseller nacional "Made to Stick: Why Some Ideas Survive and Others Die." Escriben una columna regular en la revista "Fast Company," y han aparecido en "Today," "Morning Edition" de NPR, MSNBC y CNBC, asI como en las revistas "Time," "People" y "US News and World Report."