• Switch: Como Cambiar las Cosas Cuando Cambiar Es Dificil See large image

    Switch: Como Cambiar las Cosas Cuando Cambiar Es Dificil (Vintage Espanol) (Paperback) By (author) Dan Heath, By (author) Chip Heath, Translated by Ana Garcia Bertran

    Free delivery worldwide

    $14.35 - Save $1.59 (9%) - RRP $15.94 Free delivery worldwide (to United States and
    all these other countries)
    Usually dispatched within 48 hours
    Add to basket | Add to wishlist |

    Short Description for Switch "Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conflict that's hardwired into our minds. Psychologists have discovered that we are ruled by two competing thought patterns--the rational and the emotional. The rational mind wants the perfect beach body; the emotional wants that Oreo cookie. The rational mind wants to change something at work; the emotional loves the comfort of the existing routine. This tension can doom an effort to change--but if it is overcome, change can come quickly. Engaging and informative, Switch demonstrates how everyday people have uni...
    Full description


Other books

Other people who viewed this bought | Other books in this category
Showing items 1 to 10 of 10

 

Full description | Reviews | Bibliographic data

Full description for Switch

  • Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conflict that's hardwired into our minds. Psychologists have discovered that we are ruled by two competing thought patterns--the rational and the emotional. The rational mind wants the perfect beach body; the emotional wants that Oreo cookie. The rational mind wants to change something at work; the emotional loves the comfort of the existing routine. This tension can doom an effort to change--but if it is overcome, change can come quickly. Engaging and informative, "Switch" demonstrates how everyday people have united both systems of thought and, as a result, achieved dramatic results.