• Switch: How to Change Things When Change is Hard See large image

    Switch: How to Change Things When Change is Hard (Paperback) By (author) Chip Heath, By (author) Dan Heath


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    DescriptionI want to change my boss' mind, but he won't listen. I want to change the way we operate around here, but there are too many obstacles. I want to make some changes in my life, but I'm scared they might not work out. All too often our desire to improve things is undermined by the scepticism of others and by our own caution and fear. In "Switch", best-selling authors Chip and Dan Heath delve deep inside the human psyche to explain why this should be so, but they also argue that once we understand how our minds function, there are practical steps we can take to overcome our inbuilt resistance to change. And the results can be extraordinary.

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  • Full bibliographic data for Switch

    How to Change Things When Change is Hard
    Authors and contributors
    By (author) Chip Heath, By (author) Dan Heath
    Physical properties
    Format: Paperback
    Number of pages: 320
    Width: 152 mm
    Height: 234 mm
    Thickness: 24 mm
    Weight: 422 g
    ISBN 13: 9781847940315
    ISBN 10: 1847940315

    BIC E4L: PSY
    Nielsen BookScan Product Class 3: T17.9
    BIC subject category V2: VSP
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    BISAC V2.8: SOC000000
    DC22: 303.4
    BISAC V2.8: BUS107000, SEL031000, BUS103000
    Imprint name
    Publication date
    04 March 2010
    Publication City/Country
    Author Information
    Chip and Dan Heath are the co-authors of Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck. They also write a monthly column called 'Made to Stick' for Fast Company magazine. They have spoken and consulted at organisations such as Nike, Microsoft, the Nature Conservancy, the Navy, USAID/Tanzania and the American Heart Association.