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    Switch: How to Change Things When Change Is Hard (CD-Audio) By (author) Chip Heath, By (author) Dan Heath, Read by Charles Kahlenberg

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    DescriptionWhy is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller "Made to Stick." Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly. In "Switch, " the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. ● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. ● The manager who transformed a lackadaisical customer-support team into service zealots by "removing" a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline. "From the Hardcover edition."

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  • Full bibliographic data for Switch

    How to Change Things When Change Is Hard
    Authors and contributors
    By (author) Chip Heath, By (author) Dan Heath, Read by Charles Kahlenberg
    Physical properties
    Format: CD-Audio
    Number of pages: 6
    Width: 128 mm
    Height: 150 mm
    Thickness: 30 mm
    Weight: 181 g
    ISBN 13: 9780739376966
    ISBN 10: 0739376969

    BIC E4L: PSY
    Nielsen BookScan Product Class 3: T17.9
    B&T Book Type: NF
    BIC subject category V2: VSC
    B&T Merchandise Category: AUD
    B&T Modifier: Region of Publication: 01
    BIC subject category V2: VSP
    B&T Modifier: Academic Level: 05
    BIC subject category V2: KJU, KJC
    B&T General Subject: 180
    LC subject heading: ,
    DC22: 303.4
    B&T Modifier: Subject Development: 30
    BISAC V2.8: BUS019000
    DC21: 303.4
    B&T Approval Code: A11700000, A37384000
    Ingram Subject Code: JS
    Libri: I-JS
    Warengruppen-Systematik des deutschen Buchhandels: 57800
    BISAC V2.8: BUS107000, BUS071000, SEL031000, BUS020000, BUS103000
    LC classification: BF637.C4 H43 2010B
    Edition statement
    Random House USA Inc
    Imprint name
    Random House Inc
    Publication date
    16 February 2010
    Publication City/Country
    New York
    Author Information
    Chip Heath is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business. Dan Heath is a Senior Fellow at the Center for the Advancement of Social Entrepreneurship (CASE) at Duke University. Together, they are the authors of the national bestseller Made to Stick: Why Some Ideas Survive and Others Die. They write a regular column in "Fast Company "magazine, and have appeared on "Today," NPR's "Morning Edition," MSNBC, CNBC, and have been featured in "Time," "People "and "US News and World Report."
    Review quote
    "Witty and instructive...The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives--tools that are more effective than 'willpower, ' 'leadership' and other easier-said-than-done solutions. ...For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With "Switch" they have shaped a path that leads in a most promising direction." "--The Wall Street Journal" "'Your brain is not of one mind, '" say the brothers Heath, co-authors of the bestseller "Made to Stick." Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider..."Switch" is crammed with stories...covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration." "--Fort Worth Star-Telegram " "Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In "Switch," brothers Chip and Dan Heath--authors of the best-selling "Made to Stick"--survey efforts to shape human behavior in search of what works...Even when change isn't easy, it's often worth making." "--Time ""Dan and Chip Heath have done it again...Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read." --BusinessWeek.com "No one likes change. Trouble is, of course, that everyone probably needs at least some of it. Here, the authors of the bestselling "Made to Stick" return with a book that looks at all aspects of change in human lives, from dieting to spending, from corporations to governments...a readable, entertaining and thought-provoking book. " --Smartmoney.com "From the Hardcover edition."