Sweet Memories

Sweet Memories


By (author) Robert Opie

List price $12.40

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  • Publisher: National Trust Books
  • Format: Paperback | 120 pages
  • Dimensions: 154mm x 204mm x 14mm | 322g
  • Publication date: 1 June 2008
  • Publication City/Country: London
  • ISBN 10: 1905400624
  • ISBN 13: 9781905400621
  • Edition statement: Reissued paperback
  • Sales rank: 370,614

Product description

'Sweet Memories' is a wonderful nostalgic journey through the development of British confectionery. Fry's Five Boys, Rowntree's Fruit Gums, Bassett's Liquorice Allsorts, Quality Street, Murray Mints, Dairy Milk, Black Magic: these are a selection of the evocative names from more than a hundred years of our favourite confectionery. The book, first published in 1988, is reissued after popular demand. Leading popular culture writer Robert Opie discusses the principal companies involved, their advertising, marketing slogans and gimmicks - all illustrated with the author's vast collection of packaging and advertising ephemera that will evoke great sweet memories

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Author information

Robert Opie has been collecting packaging, advertising and social history material for over 30 years. In 1984 he set up the first museum devoted to the history of advertising and packaging. He is a frequent broadcaster and author of numerous books, including a series of scrapbooks on each of the decades.

Review quote

"Full of fascinating historical insights on both brands and manufacturers, this is a delicious delight, not only for those with a sweet tooth" Good Book Guide, June 2008