Sway: The Irresistible Pull of Irrational Behavior

Sway: The Irresistible Pull of Irrational Behavior


By (author) Ori Brafman, By (author) Rom Brafman

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  • Publisher: Bantam Doubleday Dell
  • Format: Paperback | 206 pages
  • Dimensions: 132mm x 206mm x 15mm | 181g
  • Publication date: 2 June 2009
  • Publication City/Country: New York
  • ISBN 10: 0385530609
  • ISBN 13: 9780385530606
  • Edition statement: Reprint
  • Sales rank: 39,324

Product description

The authors draw on the latest research in social psychology, behavioural economics and organisational behaviour to reveal the irresistible forces that sway us all. 'Sway' is a fascinating insight into the way we all behave and will change the way you view the world.

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Author information

Ori Brafman is coauthor of "The Starfish and the Spider" and is a renowned organizational expert who regularly speaks before Fortune 500, governmental, and military audiences. A graduate of Stanford Business School, he lives in San Francisco. Rom Brafman holds a Ph.D. in psychology and has taught university courses in personality and personal growth. His current research interests focus on the dynamics of interpersonal relationships. He has a private practice in Palo Alto, California.

Review quote

Praise for SWAY* "A breathtaking book that will challenge your every thought, "Sway" hovers above the intersection of "Blink" and "Freakonomics.""--Tom Rath, coauthor of the "New York Times" #1 bestseller "How Full Is Your Bucket? ""Now we know why no one ever coined the phrase 'rational exuberance.' Behind the surprising ways we all make choices, the Brafmans find biology, humanity, and the wisdom of our collective experience. As a longtime student of how financial decisions are made, I found their insights utterly fascinating. Once I started reading, I couldn't stop--and I suspect the Brafmans could tell you exactly why!" --Sallie Krawcheck, CEO, Citi Global Wealth Management "Count me swayed--but in this instance by the pull of entirely rational forces. Ori and Rom Brafman have done a terrific job of illuminating deep-seated tendencies that skew our behavior in ways that can range from silly to deadly. We'd be fools not to learn what they have to teach us."--Robert B. Cialdini, author of "New York Times "bestseller "Influence" "Brilliant." --Klaus Schwab, chairman of the World Economic Forum "A page-turner of an investigation into how our minds work . . . and trick us. Think you behave rationally? Read this book first."--Timothy Ferriss, author of the "New York Times" #1 bestseller "The 4-Hour Workweek" ""Sway" helped me recognize an aspect of irrational behavior in my experimental work in physics. Sometimes I have jumped into some research that didn't feel quite right . . . but some irrational lure, such as the hope of quick success, pulled me in."--Martin L. Perl, 1995 Nobel Laureate in Physics *DISCLAIMER: If you decide to buy this book because of these endorsements, you just got swayed. One of the psychological forces you'll read about in "Sway" is our tendency to place a higher value on opinions from people in positions of prominence, power, or authority. (But you should still buy the book.)