The Survey Kit

The Survey Kit

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The Kit that has helped thousands of researchers and students do better survey research has now been completely updated and revised. In addition to separate volumes on in-person and telephone interviews, the new edition includes sections on: data management; literacy and language issues; qualitative survey research techniques, including focus group interviewing and content analysis; survey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct; factorial design and conjoint analysis; cultural considerations; translation of interviews into other languages; CAPI interviews; sample size and power; creating a complete code book; the use of database management and statistical programs; internet surveys and the characteristics of good Web reporting. Each of the 10 volumes contain checklists, warnings of things to avoid, examples of what does and doesn't work, and, new to this edition, exercises with answers and a glossary at the end of each volume.

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  • Kit | 1434 pages
  • 162.56 x 248.92 x 101.6mm | 2,698.86g
  • SAGE Publications Inc
  • Thousand OaksUnited States
  • English
  • Revised
  • 2nd Revised edition
  • 0761925104
  • 9780761925101
  • 721,408

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"The Survey Kit is an easy-to-understand, easy-to-follow, comprehensive guide for the novice survey researcher. In addition, it provides useful information about some qualitative research techniques such as interviews, focus groups, observational analysis, and content analysis. Pedagogical features in each volume such as checklists, reasonable resources needed, tips, and decision matrices help students focus on important aspects of the survey process and provide them with a sense of real life application. Detailed discussions of personal interviewing (survey and in-depth), focus group techniques, and risks and odds are welcome additions to the new volumes." -- Juanita M. Firestone

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About Arlene G. Fink

Arlene Fink (PhD) is Professor of Medicine and Public Health at the University of California, Los Angeles, and president of the Langley Research Institute. Her main interests include evaluation and survey research and the conduct of research literature reviews as well as the evaluation of their quality. Dr. Fink has conducted scores of evaluation studies in public health, medicine, and education. She is on the faculty of UCLA's Robert Wood Johnson Clinical Scholars Program and is a scientific and evaluation advisor to UCLA's Gambling Studies and IMPACT (Improving Access, Counseling & Treatment for Californians with Prostate Cancer) programs. She consults nationally and internationally for agencies such as L'institut de Promotion del la Prevention Secondaire en Addictologie (IPPSA) in Paris, France, and Peninsula Health in Victoria, Australia. Professor Fink has taught and lectured extensively all over the world and is the author of more than 130 peer-reviewed articles and 15 textbooks.

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