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Superconnect: How the Best Connections in Business and Life Are the Ones You Least Expect

Superconnect: How the Best Connections in Business and Life Are the Ones You Least Expect

Paperback

By (author) Richard Koch, By (author) Greg Lockwood

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  • Publisher: Abacus
  • Format: Paperback | 304 pages
  • Dimensions: 126mm x 194mm x 24mm | 240g
  • Publication date: 6 October 2011
  • Publication City/Country: London
  • ISBN 10: 0349122318
  • ISBN 13: 9780349122311
  • Sales rank: 717,331

Product description

Networks rule the world. Take any organization: a corner shop, a new venture, a gang of drug traffickers, the United Nations, Google, the place you work. They are all networks, with their own rules and values and ways of communicating. Everybody belongs to networks and they make a huge difference to our lives - to our happiness and to our opportunities. SUPERCONNECT looks at how the successful and fortunate few behave - and shows that if you want to be one of them, you have to play by the network rules. Acquaintances, friends of friends, distant neighbours, random encounters - all can put us in touch with new, different worlds that bring big breaks or surprising sources of happiness. We are becoming more and more connected - via the web, mobile phone technology and global media. How does this affect us? And how can we make the most of these connections?

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Author information

Richard Koch is a millionaire entrepreneur (no. 532 in the Sunday Times Rich List) who has started or turned round a number of successful companies, including Belgo Restaurants, Filofax, Zoffany Hotels and Betfair. He is also the author of 13 highly acclaimed non-fiction books.

Review quote

The theory of networks is a hot topic. With its wonderful range of stories Superconnect provides a fascinating insight into a subject that underpins everything we do, from surfing the internet to communicating with friends, from the economic transactions we make to the way we use our brains -- Marcus Du Sautoy A fascinating and enriching read -- Julia Hobsbawm Management Today