Super Mario: How Nintendo Conquered America (CD-Audio)
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Short Description for Super Mario Focusing on the Super Mario franchise, Jeff Ryan chronicles Nintendo's rise in North America. Here, Ryan explains how Mario became the best selling franchise in video game history and reveals how Nintendo has reinvented itself over and over again to stay one step ahead in the market.
- Published: 04 August 2011
- Format: CD-Audio
- ISBN 13: 9781441793607 ISBN 10: 1441793607
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Full description for Super Mario
Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in gaming history, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in America. Lawsuits, Hollywood, die-hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about Mario's eccentric yet brilliant creator, Shigeru Miyamoto; Minoru Arakawa, the son-in-law of Nintendo's imperious president; and the approach that allowed Nintendo to reinvent itself as the gaming system for nongamers, especially with the Wii. Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.