Super Mario: How Nintendo Conquered America (CD-Audio)
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Short Description for Super Mario Nintendo has continually set the standard for video game innovation in America, and the saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game.
- Published: 04 August 2011
- Format: CD-Audio
- ISBN 13: 9781441793591 ISBN 10: 1441793593
Full description for Super Mario
Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in gaming history, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in America. Lawsuits, Hollywood, die-hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about Mario's eccentric yet brilliant creator, Shigeru Miyamoto; Minoru Arakawa, the son-in-law of Nintendo's imperious president; and the approach that allowed Nintendo to reinvent itself as the gaming system for nongamers, especially with the Wii. Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.