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    Successful Science Communication: Telling It Like It Is (Paperback) Edited by David J. Bennett, Edited by Richard C. Jennings, Foreword by Walter Bodmer

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    DescriptionIn the 25 years since the 'Bodmer Report' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it difficult to successfully explain and publicise their activities or to understand and respond to people's hopes and concerns about their work. Bringing together experienced and successful science communicators from across the academic, commercial and media worlds, this practical guide fills this gap to provide a one-stop resource covering science communication in its many different forms. The chapters provide vital background knowledge and inspiring ideas for how to deal with different situations and interest groups. Entertaining personal accounts of projects ranging from podcasts, to science festivals, to student-run societies give working examples of how scientists can engage with their audiences and demonstrate the key ingredients in successful science communication.


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  • Full bibliographic data for Successful Science Communication

    Title
    Successful Science Communication
    Subtitle
    Telling It Like It Is
    Authors and contributors
    Edited by David J. Bennett, Edited by Richard C. Jennings, Foreword by Walter Bodmer
    Physical properties
    Format: Paperback
    Number of pages: 492
    Width: 154 mm
    Height: 230 mm
    Thickness: 10 mm
    Weight: 240 g
    Language
    English
    ISBN
    ISBN 13: 9780521176781
    ISBN 10: 0521176786
    Classifications

    B&T Book Type: NF
    BIC E4L: SCI
    Nielsen BookScan Product Class 3: S7.0
    BIC subject category V2: PD
    B&T Modifier: Region of Publication: 03
    B&T General Subject: 680
    BIC subject category V2: PDA, JFD
    DC22: 500
    LC classification: AG
    Warengruppen-Systematik des deutschen Buchhandels: 26100
    BISAC V2.8: SCI075000
    Ingram Subject Code: SE
    B&T Modifier: Text Format: 41
    Abridged Dewey: 028
    BISAC V2.8: REF028000
    B&T Modifier: Academic Level: 02
    LC subject heading:
    B&T Merchandise Category: UP
    BIC subject category V2: PDD
    DC22: 501.4
    Thema V1.0: JBCT, PD
    Illustrations note
    62 b/w illus.
    Publisher
    CAMBRIDGE UNIVERSITY PRESS
    Imprint name
    CAMBRIDGE UNIVERSITY PRESS
    Publication date
    30 November 2011
    Publication City/Country
    Cambridge
    Author Information
    David Bennett is a Guest at the Department of Biotechnology at Delft University of Technology in the Netherlands and a Visitor to the Senior Combination Room of St Edmund's College, Cambridge, UK. He has long-term experience, activities and interests in the relations between science, industry, government, education, law, the public and the media and works with the European Commission, government departments, companies, universities, public interest organisations and the media in these areas. Richard Jennings is an Affiliated Research Scholar in the Department of History and Philosophy of Science at the University of Cambridge. His research interests are focused on the Responsible Conduct of Research and the ethical uses of science and technology. He is a member of BCS, the Chartered Institute for IT, has worked with the BCS Ethics Forum defining and refining the BCS Code of Conduct, and with four other members has developed a 'Framework For Assessing Ethical Issues in New Technologies'.
    Review quote
    '... a book that should be recommended reading for all those who are involved in any way with science. There is no better current comprehensive and succinct source that gives such an excellent background to the issues around science communication and explains how to engage with the public, with much valuable practical advice.' Sir Walter Bodmer, FRS 'Bennett and Jennings have assembled a diverse collection of straight-talking essays from a broad spectrum of communicators of science such as academic authors but also from the industry and media. Written in a practical, readable style and all well researched and well thought out, we are presented with history of scientific communication but also a handbook for those who could use a primer or those who are new to the communications game.' Edward Fenner, International Journal of Deliberative Mechanisms in Science
    Table of contents
    Authors' biographies; Foreword Sir Walter Bodmer; Introduction: public engagement in an evolving science policy landscape Richard A. L. Jones; Part I. What it Helps to Know Beforehand: 1. Deficits and dialogues: science communication and the public understanding of science in the UK Simon J. Lock; 2. Explaining the world: communicating science through the ages James Hannam; 3. Science, truth, and ethics Richard Jennings; 4. The public's view of science George Gaskell, Sally Stares and Nicole Kronberger; 5. The common language of research Tracey Brown; 6. Not 100% sure? The 'public' understanding of risk John Adams; 7. The ethos of science vs. ethics of science communication Alfred Nordmann; Part II. Policy Makers, the Media and Public Interest Organisations: 8. Research and public communication in EU policy and practice Michel Claessens; 9. Tackling the Climate Communication Challenge Andrew C. Revkin; 10. Dealings with the media Stephen White; 11. Dealings with the U.S. media Chris Mooney; 12. Relations with public interest organisations: consumers Sue Davies MBE; 13. Relations with public interest organisations: patients and families Alastair Kent; 14. Relations with environmental organisations: a very personal story Piet Schenkelaars; Part III. What You Can Do and How To Do It: 15. Building relations with the various groups David J. Bennett; 16. Finding the right words: how to shine in radio and television interviews Peter Evans; 17. Nanotechnology and the media - front page or no story? Richard Hayhurst; 18. The power of the podcast: the Naked Scientists' story Chris Smith; 19. The social web in science communication Hayley Birch; 20. Dealing with dilemmas and societal expectations: a company's response Lise Kingo and Susanne Stormer; 21. Science festivals Nicola Buckley and Sue Hordijenko; 22. Things to see and do: how scientific images work Rikke Schmidt Kj'rgaard; 23. The triple helix: the undergraduate student-run face of science communication James Shepherd; 24. Public understanding of research: the Open Research Laboratory at the Deutsches Museum Paul Hix and Wolfgang M. Heckl; 25. 'Imagine': a communication project putting life sciences in the spotlight Patricia Osseweijer and Tanja Klop; Part IV. And Finally, Evaluating and Embedding Science Communication: 26. Evaluating success: how to find out what worked (and what didn't) Laura Grant; 27. Effectively embedding corporate science communication in academia: a second paradigm shift? Maarten C. A. van der Sanden and Patricia Osseweijer; Index.