Successful SEO and Search Marketing in a Week: Teach Yourself

Successful SEO and Search Marketing in a Week: Teach Yourself

Paperback Teach Yourself

By (author) Nick Smith

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  • Publisher: Teach Yourself Books
  • Format: Paperback | 128 pages
  • Dimensions: 128mm x 198mm x 16mm | 140g
  • Publication date: 31 July 2013
  • Publication City/Country: London
  • ISBN 10: 1444185942
  • ISBN 13: 9781444185942
  • Sales rank: 196,209

Product description

Sunday: Understand the functions of the major search engines and what SEO and Search Marketing are and what they do Monday: Learn about your competition and target audience, and organize your website's structure Tuesday: Discover the importance of keywords, and how to generate your keyword list and find the best low-cost research tools Wednesday: Learn how to make changes to the pages on your site to increase the chance of ranking Thursday: Ensure all of your links are found and indexed by search engines and generate backlinks Friday: Monitor and manage your progress through tools such as Analytics, Webmaster and shortened URLs Saturday: Increase your online presence with search marketing

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Author information

Nick Smith is Managing Director of Closeup Media. He is an expert in online marketing, who has helped hundreds of large and small companies achieve their goals.

Table of contents

Sunday: Introduction to search engines, SEO and search marketing Monday: Preparing your site for search engines Tuesday: Keyword research Wednesday: On-page optimization Thursday: Off-page optimization Friday: Monitoring and managing your progress Saturday: Scaling up with search marketing