Subliminal: How Your Unconscious Mind Rules Your Behavior

Subliminal: How Your Unconscious Mind Rules Your Behavior

Paperback

By (author) Leonard Mlodinow

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  • Publisher: Random House Inc
  • Format: Paperback | 260 pages
  • Dimensions: 130mm x 201mm x 25mm | 295g
  • Publication date: 2 May 2013
  • Publication City/Country: New York
  • ISBN 10: 0307472256
  • ISBN 13: 9780307472250
  • Edition statement: Reprint
  • Illustrations note: black & white illustrations
  • Sales rank: 28,297

Product description

Winner of the 2013 PEN/E.O. Wilson Literary Science Writing Award Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world--our perception, behavior, memory, and social judgment--is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. As in the bestselling "The Drunkard's Walk: How Randomness Rules Our Lives," Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process he shows the many ways it influences how we misperceive our relationships with family, friends, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events--along the way, changing our view of ourselves and the world around us.

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Author information

Leonard Mlodinow received his PhD in theoretical physics from the University of California, Berkeley, was an Alexander von Humboldt Fellow at the Max Planck Institute, and now teaches at the California Institute of Technology. His previous books include three "New York Times" best sellers: "War of the Worldviews" (with Deepak Chopra), "The Grand Design" (with Stephen Hawking), and "The Drunkard's Walk: How Randomness Rules Our Lives" (also a "New York Times" Notable Book), as well as "Feynman's Rainbow "and "Euclid's Window. "He also wrote for the television series "MacGyver" and "Star Trek: The Next Generation." www.its.caltech.edu/ len

Review quote

"Clever, engaging. . . . A popular-science beach book, the sort of tome from which cocktail party anecdotes can be mined by the dozen. . . . "Subliminal" makes its main point well and concisely." --"The Oregonian" "An assault against the idea that we control our decisions and our beliefs in the way that we think we do . . . A useful addition to the growing body of work arguing convincingly against the idea of the rational human brain." --"The Daily Beast" "Mlodinow, a theoretical physicist who has been developing a nice sideline in popular science writing, shows how the idea of the unconscious has become respectable again . . . Fascinating." --"The Economist" "This very enlightening book explores the two sides of our mental lives, with a focus on the subconscious or subliminal element. Drawing on clinical research conducted over a period of several decades and containing a number of rather startling revelations . . . the book appeals to readers with an interest in the workings of the human mind." --"Booklist " "One of the ten books to watch out for in 2012 . . . Physicist, science writer and Hollywood screenwriter Leonard Mlodinow is out to explore how important the unconscious is in shaping the way we process the world." "--NewScientist.com" "Mlodinow never fails to make science both accessible and entertaining." --Stephen Hawking, author of "A Brief History of Time" "Think you know the whys and hows of your choices? Follow Mlodinow on a gorgeous journey that will make you think again." --David Eagleman, author of "Incognito" "With the same deft touch he showed in "The Drunkard's Walk, " Mlodinow probes the subtle, automatic, and often unnoticed influences on our behavior." --Daniel J. Simons, professor of psychology, University of Illinois, and coauthor of "The Invisible Gorilla" "If you liked "The Drunkard's Walk," you'll love "Subliminal." This engaging and insightful bookt