"With great wit and intelligence, Mlodinow takes us on a sweeping tour of this [mental] landscape and the latest revelations in neuroscience."
- The Huffington Post
"Mlodinow plunges into the realm of the unconscious mind accompanied by the latest scientific research . . . [with] plenty of his trademark humor."
- Los Angeles Times
"Clever [and] engaging. . . . A popular-science beach book, the sort of tome from which cocktail party anecdotes can be mined by the dozen." - The Oregonian
"Fascinating. . . . Shows how the idea of the unconscious has become respectable again." - The Economist
"A must-read book that is both provocative and hugely entertaining." - Jerry A. Webman, chief economist, OppenheimerFunds, Inc., and author of MoneyShift
"Leonard Mlodinow never fails to make science both accessible and entertaining."
- Stephen Hawking, author of A Brief History of Time
"An assault against the idea that we control our decisions and our beliefs in the way that we think we do . . . . A useful addition to the growing body of work arguing convincingly against the idea of the rational human brain."
- The Daily Beast
"Mlodinow thinks in equations but explains in anecdote, simile, and occasional bursts of neon. . . . The results are mind-bending."
"Mlodinow argues his case persuasively and with humor."
- The Montreal Gazette
"In a loose, easygoing style, Mlodinow combines numerous accounts of scientific studies with pop-culture references and even personal anecdotes."
- Kirkus Reviews
"Mlodinow is the perfect guy to reveal the ways unrelated elements can relate and connect."
- The Miami Herald
"This very enlightening book explores the two sides of our mental lives, with a focus on the subconscious or subliminal element. Drawing on clinical research conducted over a period of several decades and containing a number of rather startling revelations . . . the book appeals to readers with an interest in the workings of the human mind."
"Think you know the whys and hows of your choices? Think again. Follow Mlodinow on a gorgeous journey into the enormous mental backstage behind the curtain of consciousness."
- David Eagleman, neuroscientist and author of Incognito: The Secret Lives of the Brain
"With the same deft touch he showed in The Drunkard's Walk, Mlodinow probes the subtle, automatic, and often unnoticed influences on our behavior."
- Daniel J. Simons, professor of psychology, University of Illinois, and coauthor of The Invisible Gorilla
"If you liked The Drunkard's Walk , you'll love Subliminal . This engaging and insightful book not only makes neuroscience understandable, it also makes it fascinating. You will look at yourself (and those around you) in a new way."
- Joseph T. Hallinan, author of Why We Make Mistakes
"A highly readable, funny, and thought-provoking travelogue by Mlodinow, a trusted traveler in this treacherous region, who leads us on a tour of the little-known country that is our unconscious mind." - Christof Koch, professor of cognitive and behavioral biology, California Institute of Technologyshow more