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    Subliminal: How Your Unconscious Mind Rules Your Behavior (Paperback) By (author) Leonard Mlodinow

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    DescriptionWinner of the 2013 PEN/E.O. Wilson Literary Science Writing Award Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world--our perception, behavior, memory, and social judgment--is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. As in the bestselling "The Drunkard's Walk: How Randomness Rules Our Lives," Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process he shows the many ways it influences how we misperceive our relationships with family, friends, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events--along the way, changing our view of ourselves and the world around us.

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  • Full bibliographic data for Subliminal

    How Your Unconscious Mind Rules Your Behavior
    Authors and contributors
    By (author) Leonard Mlodinow
    Physical properties
    Format: Paperback
    Number of pages: 260
    Width: 130 mm
    Height: 201 mm
    Thickness: 25 mm
    Weight: 295 g
    ISBN 13: 9780307472250
    ISBN 10: 0307472256

    BIC E4L: PSY
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    B&T Modifier: Region of Publication: 01
    Nielsen BookScan Product Class 3: S2.3
    BIC subject category V2: JMH
    B&T Modifier: Academic Level: 05
    BIC subject category V2: KJU, JMR
    Ingram Subject Code: PS
    Warengruppen-Systematik des deutschen Buchhandels: 14810
    LC classification: BF
    B&T General Subject: 670
    Libri: ENGM5000
    BISAC V2.8: PSY031000
    LC subject heading:
    BISAC V2.8: PSY017000
    Abridged Dewey: 153
    B&T Approval Code: A11260000
    DC22: 154.2
    BISAC V2.8: BUS085000
    B&T Approval Code: A11203000
    BISAC V2.8: PSY008000
    DC21: 154.2
    Libri: P0040503, P0040504, UNBE7500
    Edition statement
    Illustrations note
    black & white illustrations
    Random House USA Inc
    Imprint name
    Random House Inc
    Publication date
    02 May 2013
    Publication City/Country
    New York
    Author Information
    Leonard Mlodinow received his PhD in theoretical physics from the University of California, Berkeley, was an Alexander von Humboldt Fellow at the Max Planck Institute, and now teaches at the California Institute of Technology. His previous books include three "New York Times" best sellers: "War of the Worldviews" (with Deepak Chopra), "The Grand Design" (with Stephen Hawking), and "The Drunkard's Walk: How Randomness Rules Our Lives" (also a "New York Times" Notable Book), as well as "Feynman's Rainbow "and "Euclid's Window. "He also wrote for the television series "MacGyver" and "Star Trek: The Next Generation." www.its.caltech.edu/ len
    Review quote
    "With great wit and intelligence, Mlodinow takes us on a sweeping tour of this [mental] landscape and the latest revelations in neuroscience." " --The Huffington Post" "Mlodinow plunges into the realm of the unconscious mind accompanied by the latest scientific research . . . [with] plenty of his trademark humor." --"Los Angeles Times " "Clever [and] engaging. . . . A popular-science beach book, the sort of tome from which cocktail party anecdotes can be mined by the dozen." --"The Oregonian" "Fascinating. . . . Shows how the idea of the unconscious has become respectable again." --"The Economist" "A must-read book that is both provocative and hugely entertaining." --Jerry A. Webman, chief economist, OppenheimerFunds, Inc., and author of "MoneyShift" "Leonard Mlodinow never fails to make science both accessible and entertaining." " --"Stephen Hawking, author of "A Brief History of Time " "An assault against the idea that we control our decisions and our beliefs in the way that we think we do . . . . A useful addition to the growing body of work arguing convincingly against the idea of the rational human brain." " --The Daily Beast " "Mlodinow thinks in equations but explains in anecdote, simile, and occasional bursts of neon. . . . The results are mind-bending." --"Fortune " "Mlodinow argues his case persuasively and with humor." " --The Montreal Gazette " "In a loose, easygoing style, Mlodinow combines numerous accounts of scientific studies with pop-culture references and even personal anecdotes." --"Kirkus Reviews " "Mlodinow is the perfect guy to reveal the ways unrelated elements can relate and connect." --"The Miami Herald " "This very enlightening book explores the two sides of our mental lives, with a focus on the subconscious or subliminal element. Drawing on clinical research conducted over a period of several decades and containing a number of ra