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    Subliminal: How Your Unconscious Mind Rules Your Behavior (Hardback) By (author) Leonard Mlodinow

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    DescriptionLeonard Mlodinow, the best-selling author of "The Drunkard's Walk" and coauthor of "The Grand Design" (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events. Your preference in politicians, the amount you tip your waiter--all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live. Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.


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  • Full bibliographic data for Subliminal

    Title
    Subliminal
    Subtitle
    How Your Unconscious Mind Rules Your Behavior
    Authors and contributors
    By (author) Leonard Mlodinow
    Physical properties
    Format: Hardback
    Number of pages: 260
    Width: 155 mm
    Height: 236 mm
    Thickness: 36 mm
    Weight: 522 g
    Language
    English
    ISBN
    ISBN 13: 9780307378217
    ISBN 10: 0307378217
    Classifications

    BIC E4L: PSY
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    B&T Modifier: Region of Publication: 01
    Nielsen BookScan Product Class 3: S2.3
    BIC subject category V2: JMH
    B&T Modifier: Academic Level: 05
    BIC subject category V2: JMR
    Ingram Subject Code: PS
    Libri: I-PS
    B&T General Subject: 670
    BISAC V2.8: PSY031000
    Warengruppen-Systematik des deutschen Buchhandels: 15340
    LC subject heading:
    B&T Approval Code: A11330000
    BISAC V2.8: PSY017000
    DC22: 154.2
    LC subject heading:
    BISAC V2.8: BUS085000, PSY008000
    DC21: 154.2
    B&T Approval Code: A11245642
    LC classification: BF315 .M56 2012
    Thema V1.0: JMR, JMH, JHBK
    Edition
    1
    Illustrations note
    black & white illustrations
    Publisher
    Random House USA Inc
    Imprint name
    Random House Inc
    Publication date
    24 April 2012
    Publication City/Country
    New York
    Author Information
    Leonard Mlodinow received his PhD in theoretical physics from the University of California, Berkeley, was an Alexander von Humboldt Fellow at the Max Planck Institute, and now teaches at the California Institute of Technology. His previous books include three "New York Times" best sellers: "War of the Worldviews" (with Deepak Chopra), "The Grand Design" (with Stephen Hawking), and "The Drunkard's Walk: How Randomness Rules Our Lives" (also a "New York Times" Notable Book), as well as "Feynman's Rainbow "and "Euclid's Window. "He also wrote for the television series "MacGyver" and "Star Trek: The Next Generation." www.its.caltech.edu/ len
    Review quote
    "Clever, engaging. . . . A popular-science beach book, the sort of tome from which cocktail party anecdotes can be mined by the dozen. . . . "Subliminal" makes its main point well and concisely." --"The Oregonian" "An assault against the idea that we control our decisions and our beliefs in the way that we think we do . . . A useful addition to the growing body of work arguing convincingly against the idea of the rational human brain." --"The Daily Beast" "Mlodinow, a theoretical physicist who has been developing a nice sideline in popular science writing, shows how the idea of the unconscious has become respectable again . . . Fascinating." --"The Economist" "This very enlightening book explores the two sides of our mental lives, with a focus on the subconscious or subliminal element. Drawing on clinical research conducted over a period of several decades and containing a number of rather startling revelations . . . the book appeals to readers with an interest in the workings of the human mind." --"Booklist " "One of the ten books to watch out for in 2012 . . . Physicist, science writer and Hollywood screenwriter Leonard Mlodinow is out to explore how important the unconscious is in shaping the way we process the world." "--NewScientist.com" "Mlodinow never fails to make science both accessible and entertaining." --Stephen Hawking, author of "A Brief History of Time" "Think you know the whys and hows of your choices? Follow Mlodinow on a gorgeous journey that will make you think again." --David Eagleman, author of "Incognito" "With the same deft touch he showed in "The Drunkard's Walk, " Mlodinow probes the subtle, automatic, and often unnoticed influences on our behavior." --Daniel J. Simons, professor of psychology, University of Illinois, and coauthor of "The Invisible Gorilla" "If you liked "The Drunkard's Walk," you'll love "Subliminal." This engaging and insightful bookq
    Table of contents
    CONTENTS   Prologue  PART I: The Two-tiered Brain 1. The New Unconscious: The hidden role of our subliminal selves . . . what it means when you don’t call your mother 2. Senses Plus Mind Equals Reality: The two-tier system of the brain . . . how you can see something without knowing it 3. Remembering and Forgetting: How the brain builds memories . . . why we sometimes remember what never happened 4. The Importance of Being Social: The fundamental role of human social character . . . why Tylenol can mend a broken heart   Part II: The Social Unconscious 5. Reading People: How we communicate without speaking . . . how to know who’s the boss by watching her eyes 6. Judging People by Their Covers: What we read into looks, voice, and touch . . . how to win voters, attract a date, or beguile a female cowbird 7. Sorting People and Things: Why we categorize things and stereotype people . . .what Lincoln, Gandhi, and Che Guevara had in common 8. In-Groups and Out-Groups: The dynamics of us and them . . . the science behind Lord of the Flies 9. Feelings: The nature of emotions . . . why the prospect of falling hundreds of feet onto large boulders has the same effect as a flirtatious smile and a black silk nightgown 10. Self: How our ego defends its honor . . . why schedules are overly optimistic and failed CEOs feel they deserve golden parachutes Acknowledgments Notes Index