Subliminal: How Your Unconscious Mind Rules Your Behavior

Subliminal: How Your Unconscious Mind Rules Your Behavior

Hardback

By (author) Leonard Mlodinow

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  • Publisher: Random House Inc
  • Format: Hardback | 260 pages
  • Dimensions: 155mm x 236mm x 36mm | 522g
  • Publication date: 24 April 2012
  • Publication City/Country: New York
  • ISBN 10: 0307378217
  • ISBN 13: 9780307378217
  • Edition: 1
  • Illustrations note: black & white illustrations
  • Sales rank: 82,400

Product description

Leonard Mlodinow, the best-selling author of "The Drunkard's Walk" and coauthor of "The Grand Design" (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events. Your preference in politicians, the amount you tip your waiter--all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live. Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.

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Author information

Leonard Mlodinow received his PhD in theoretical physics from the University of California, Berkeley, was an Alexander von Humboldt Fellow at the Max Planck Institute, and now teaches at the California Institute of Technology. His previous books include three "New York Times" best sellers: "War of the Worldviews" (with Deepak Chopra), "The Grand Design" (with Stephen Hawking), and "The Drunkard's Walk: How Randomness Rules Our Lives" (also a "New York Times" Notable Book), as well as "Feynman's Rainbow "and "Euclid's Window. "He also wrote for the television series "MacGyver" and "Star Trek: The Next Generation." www.its.caltech.edu/ len

Review quote

"One of the ten books to watch out for in 2012." "--NewScientist.com" "Mlodinow never fails to make science both accessible and entertaining." --Stephen Hawking, author of "A Brief History of Time" "Think you know the whys and hows of your choices? Follow Mlodinow on a gorgeous journey that will make you think again." --David Eagleman, author of "Incognito" "With the same deft touch he showed in "The Drunkard's Walk, " Mlodinow probes the subtle, automatic, and often unnoticed influences on our behavior." --Daniel J. Simons, professor of psychology, University of Illinois, and coauthor of "The Invisible Gorilla" "If you liked "The Drunkard's Walk", you'll love "Subliminal". This engaging and insightful book not only makes neuroscience understandable, it also makes it fascinating. You will look at yourself (and those around you) in a new way." --Joseph T. Hallinan, author of "Why We Make Mistakes" "A must-read book that is both provocative and hugely entertaining. Mlodinow provides many eye-opening insights into the ways we act in business, finance, politics, and our personal lives." --Jerry A. Webman, chief economist, OppenheimerFunds, Inc., and author of "MoneyShift" " " "A highly readable, funny, and thought-provoking travelogue by Mlodinow, a trusted traveler in this treacherous region, who leads us on a tour of the little-known country that is our unconscious mind." --Christof Koch, professor of cognitive and behavioral biology, California Institute of Technology

Table of contents

CONTENTS   Prologue  PART I: The Two-tiered Brain 1. The New Unconscious: The hidden role of our subliminal selves . . . what it means when you don’t call your mother 2. Senses Plus Mind Equals Reality: The two-tier system of the brain . . . how you can see something without knowing it 3. Remembering and Forgetting: How the brain builds memories . . . why we sometimes remember what never happened 4. The Importance of Being Social: The fundamental role of human social character . . . why Tylenol can mend a broken heart   Part II: The Social Unconscious 5. Reading People: How we communicate without speaking . . . how to know who’s the boss by watching her eyes 6. Judging People by Their Covers: What we read into looks, voice, and touch . . . how to win voters, attract a date, or beguile a female cowbird 7. Sorting People and Things: Why we categorize things and stereotype people . . .what Lincoln, Gandhi, and Che Guevara had in common 8. In-Groups and Out-Groups: The dynamics of us and them . . . the science behind Lord of the Flies 9. Feelings: The nature of emotions . . . why the prospect of falling hundreds of feet onto large boulders has the same effect as a flirtatious smile and a black silk nightgown 10. Self: How our ego defends its honor . . . why schedules are overly optimistic and failed CEOs feel they deserve golden parachutes Acknowledgments Notes Index