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    Strategy Maps: Converting Intangible Assets into Tangible Outcomes (Harvard Business School Press) (Hardback) By (author) Robert Steven Kaplan, By (author) Thomas H. Davenport, By (author) David P. Norton

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    DescriptionMore than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual "aha!" for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.

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    Strategy Maps
    Converting Intangible Assets into Tangible Outcomes
    Authors and contributors
    By (author) Robert Steven Kaplan, By (author) Thomas H. Davenport, By (author) David P. Norton
    Physical properties
    Format: Hardback
    Number of pages: 480
    Width: 157 mm
    Height: 236 mm
    Thickness: 43 mm
    Weight: 885 g
    ISBN 13: 9781591391340
    ISBN 10: 1591391342

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    BIC subject category V2: KJC
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    Ingram Subject Code: BE
    Libri: ENGM8000
    DC22: 658.4012
    BISAC V2.8: BUS027000, BUS036000
    DC22: 658.4/012
    LC subject heading:
    BISAC V2.8: BUS086000
    Libri: UNTE9900
    LC classification: HD30.28 \.
    LC subject heading: ,
    Libri: BALA5300, MANA1003, P0041596
    LC subject heading:
    LC classification: HD30.28 .K35443 2004
    Thema V1.0: KJC
    Harvard Business Review Press
    Imprint name
    Harvard Business Review Press
    Publication date
    01 February 2004
    Publication City/Country
    Boston, MA
    Author Information
    Robert S. Kaplan is the Marvin Bower Professor of Leadership Development at Harvard Business School. David P. Norton serves as a Director with the Balanced Scorecard Collaborative.
    Table of contents
    1 Introduction; 2 Strategy Maps; 3 Operations Management Processes; 4 Customer Management; 5 Innovation Processes; 6 Managing Regulatory and Societal Processes; 7 Aligning Intangible Assets to Enterprise Strategy; 8 Human Capital Readiness; 9 Information Capital Readiness; 10 Organization Capital; 11 Customizing Your Strategy Map to Your Strategy; 12 Planning the Campaign