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    Strategy Maps: Converting Intangible Assets into Tangible Outcomes (Harvard Business School Press) (Hardback) By (author) Robert Steven Kaplan, By (author) Thomas H. Davenport, By (author) David P. Norton

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    DescriptionMore than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual "aha!" for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.


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  • Full bibliographic data for Strategy Maps

    Title
    Strategy Maps
    Subtitle
    Converting Intangible Assets into Tangible Outcomes
    Authors and contributors
    By (author) Robert Steven Kaplan, By (author) Thomas H. Davenport, By (author) David P. Norton
    Physical properties
    Format: Hardback
    Number of pages: 480
    Width: 157 mm
    Height: 236 mm
    Thickness: 43 mm
    Weight: 885 g
    Language
    English
    ISBN
    ISBN 13: 9781591391340
    ISBN 10: 1591391342
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    BIC subject category V2: KJC
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    Ingram Subject Code: BE
    Libri: ENGM8000
    DC22: 658.4012
    BISAC V2.8: BUS027000, BUS036000
    DC22: 658.4/012
    LC subject heading:
    BISAC V2.8: BUS086000
    Libri: UNTE9900
    LC classification: HD30.28 \.
    LC subject heading: ,
    Libri: BALA5300, MANA1003, P0041596
    LC subject heading:
    LC classification: HD30.28 .K35443 2004
    Thema V1.0: KJC
    Publisher
    Harvard Business Review Press
    Imprint name
    Harvard Business Review Press
    Publication date
    01 February 2004
    Publication City/Country
    Boston, MA
    Author Information
    Robert S. Kaplan is the Marvin Bower Professor of Leadership Development at Harvard Business School. David P. Norton serves as a Director with the Balanced Scorecard Collaborative.
    Table of contents
    1 Introduction; 2 Strategy Maps; 3 Operations Management Processes; 4 Customer Management; 5 Innovation Processes; 6 Managing Regulatory and Societal Processes; 7 Aligning Intangible Assets to Enterprise Strategy; 8 Human Capital Readiness; 9 Information Capital Readiness; 10 Organization Capital; 11 Customizing Your Strategy Map to Your Strategy; 12 Planning the Campaign