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  Strategic Market Management (Paperback) By (author) David A. Aaker, By (author) Damien McLoughlin

  

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  Short Description for Strategic Market Management "The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.
  Full description

  • Publisher: John Wiley & Sons Ltd
  • Published: 01 February 2007
  • Format: Paperback 368 pages
  • See: Full bibliographic data
  • Categories: Sales & Marketing Management | Sales & Marketing
  • ISBN 13: 9780470059869 ISBN 10: 0470059869
  • Sales rank: 202,796

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