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  Strategic CSR Communication (Paperback) Edited by Mette Morsing, Edited by Suzanne C. Beckmann

  

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  Short Description for Strategic CSR Communication States that communicating an organisation as a socially responsible entity implies not only "better information" but also that organisational members develop a sensitivity towards the changing expectations among a variety of stakeholders who voice their concerns with different intensity and on different topics.
  Full description

  • Publisher: DJOFPublishing
  • Published: 01 November 2006
  • Format: Paperback 304 pages
  • See: Full bibliographic data
  • Categories: Business Ethics | Business Communication & Presentation | Organizational Theory & Behaviour
  • ISBN 13: 9788757415872 ISBN 10: 8757415870
  • Sales rank: 556,671

Full description for Strategic CSR Communication

• This book raises the key issues, the challenges and the complexity that face managers as they engage themselves and their organisations in a stakeholder dialogue about communicating their CSR efforts. Communicating an organisation as a socially responsible entity implies not only "better information" but also that organisational members develop a sensitivity towards the changing expectations among a variety of stakeholders who voice their concerns with different intensity and on different topics.