The Strange Death of the British Motorcycle Industry (Paperback)
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Short Description for The Strange Death of the British Motorcycle Industry An in-depth explanation of how and why the British motorcycle industry collapsed after being the world leader.
- Published: 15 September 2012
- Format: Paperback 368 pages
- ISBN 13: 9781905472031 ISBN 10: 190547203X
- Sales rank: 35,266
Full description for The Strange Death of the British Motorcycle Industry
The British motorcycle industry once stood at the top level of world production. Before and after the Second World War famous names such as BSA, AMC, Matchless and Vincent led the world in design, sophistication and popularity.Then it all went horribly wrong.Perhaps British bikes were too large, too focused on the sports end of the market, or perhaps just old-fashioned and unreliable? In the face of stiff competition from imported machines, the British industry imploded, and by the 1970s it was teetering on the brink of financial collapse. From a position of dominance -- both in sales and in technical competence -- the British motorcycle industry was in its death throes. To many the collapse seemed indicative of a wider malaise in British manufacturing industry. But what was the real explanation?At long last Steve Koerner presents an original and in-depth explanation, based on hitherto unused sources, of what went so badly wrong. Fascinating and detailed.