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    Straight and Level: Practical Airline Economics (Paperback) By (author) Stephen Holloway

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    DescriptionThis third edition of "Straight and Level" thoroughly updates the previous edition with extensive comments on recent industry developments and emerging business models. The discussion is illustrated by current examples drawn from all sectors of the industry and every region of the world. The fundamental structure of earlier editions, now widely used as a framework for air transport management courses, nonetheless remains unchanged. Part 1 of the book provides a strategic context within which to consider the industry's economics. Part 2 is built around a simple yet powerful model that relates operating revenue to operating cost; it examines the most important elements in demand and traffic, price and yield, output and unit cost. Part 3 probes more deeply into three critical aspects of capacity management: network management; fleet management; and revenue management. Part 4 concludes the book by exploring relationships between unit revenue, unit cost, yield, and load factor."Straight and Level" has been written primarily for masters-level students on aviation management courses. The book should also be useful to final year undergraduates wanting to prepare for more advanced study. Amongst practitioners, it will appeal to established managers moving from functional posts into general management. More broadly, anyone with knowledge of the airline industry who wants to gain a deeper understanding of its economics at a practical level and an insight into the reasons for its financial volatility should find the book of interest.


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  • Full bibliographic data for Straight and Level

    Title
    Straight and Level
    Subtitle
    Practical Airline Economics
    Authors and contributors
    By (author) Stephen Holloway
    Physical properties
    Format: Paperback
    Number of pages: 600
    Width: 172 mm
    Height: 244 mm
    Thickness: 41 mm
    Weight: 1,315 g
    Language
    English
    ISBN
    ISBN 13: 9780754672586
    ISBN 10: 0754672581
    Classifications

    B&T Book Type: NF
    B&T Merchandise Category: TXT
    BIC subject category V2: KC
    Nielsen BookScan Product Class 3: S4.8
    B&T Modifier: Region of Publication: 03
    BIC E4L: TRA
    B&T Modifier: Subject Development: 10
    BIC subject category V2: KNGV
    B&T General Subject: 180
    Warengruppen-Systematik des deutschen Buchhandels: 27830
    B&T Modifier: Academic Level: 02
    Ingram Subject Code: TE
    B&T Modifier: Text Format: 06
    BISAC V2.8: BUS069000, TRA002000, TEC002000, TRA002040, BUS070100
    LC subject heading:
    DC22: 387.71, 387.7/1
    LC classification: HE9782 .H65 2008
    LC subject heading:
    Thema V1.0: KC, KNG
    Edition
    3, Revised
    Edition statement
    3rd Revised edition
    Illustrations note
    includes 10 b&w illustrations
    Publisher
    Ashgate Publishing Group
    Imprint name
    Ashgate Publishing Limited
    Publication date
    01 October 2008
    Publication City/Country
    Aldershot
    Author Information
    Steve Holloway is a former investment banker who has worked as an independent consultant since the early 1990s. He was educated at the London School of Economics, the University of Southern California, and Cranfield. As well as vocational qualifications in the financial services and travel industries, Steve holds advanced degrees in systems management and air transport management.
    Table of contents
    Foreword, Maurice Flanagan; Preface; Part 1 Strategic Context: Strategic context.; Part 2 Operating Performance Drivers: Traffic; Yield; Output; Unit cost.; Part 3 Capacity Management: Network management design; Network management scheduling; Fleet management; Revenue management.; Part 4 Operating Performance: Strategy, economics, and operating performance; References; Index.