Storyselling for Financial Advisors: How Top Producers Sell (Hardback)
$22.78 - Save $7.22 24% off - RRP $30.00 Free shipping worldwide (to United States and
all these other countries) Usually dispatched within 24 hours | |Short Description for Storyselling for Financial Advisors "I founded H.D. Vest on the idea that clients are much more willing to invest with someone who they know has their best interests at heart. Scott West and Mitch Anthony have lucidly explained how the art of the raconteur and the niche-picking strategy of the entrepreneur can combine with this personal approach to make for incredible selling success. I will enthusiastically recommend this book to o
Full description- Publisher: Kaplan Trade
- Published: 12 January 2000
- Format: Hardback 256 pages
- See: Full bibliographic data
- Categories: Investment & Securities | Sales & Marketing | Advertising
- ISBN 13: 9780793136643 ISBN 10: 0793136644
- Sales rank: 227,510
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Full description for Storyselling for Financial Advisors
Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest ""storysellers"" of all time. These actual stories can help financial pros tap into the ""gut reaction"" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.
