The Story Factor: Inspiration, Influence and Persuasion Through the Art of StorytellingPaperback
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- Publisher: BASIC BOOKS
- Format: Paperback | 320 pages
- Dimensions: 136mm x 210mm x 21mm | 337g
- Publication date: 6 April 2006
- Publication City/Country: New York
- ISBN 10: 0465078079
- ISBN 13: 9780465078073
- Edition statement: Revised ed.
- Sales rank: 32,593
The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From "who I am" to "I-know-what-you're thinking," Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.
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Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina.