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    The Story Factor: Inspiration, Influence and Persuasion Through the Art of Storytelling (Paperback) By (author) Annette Simmons

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    DescriptionThe new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From "who I am" to "I-know-what-you're thinking," Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.


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  • Full bibliographic data for The Story Factor

    Title
    The Story Factor
    Subtitle
    Inspiration, Influence and Persuasion Through the Art of Storytelling
    Authors and contributors
    By (author) Annette Simmons
    Physical properties
    Format: Paperback
    Number of pages: 320
    Width: 136 mm
    Height: 210 mm
    Thickness: 21 mm
    Weight: 337 g
    Language
    English
    ISBN
    ISBN 13: 9780465078073
    ISBN 10: 0465078079
    Classifications

    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC E4L: LAN
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    Nielsen BookScan Product Class 3: S1.5
    B&T Modifier: Academic Level: 01
    LC subject heading:
    B&T Modifier: Subject Development: 10
    BIC subject category V2: CFG
    B&T General Subject: 180
    Ingram Subject Code: BE
    Libri: I-BE
    BISAC V2.8: BUS007000
    LC subject heading: ,
    Warengruppen-Systematik des deutschen Buchhandels: 27860
    LC subject heading:
    DC22: 808.543
    BISAC V2.8: BUS000000
    DC22: 808.543024658
    LC classification: HF5718 .S56 2006
    Edition statement
    Revised ed.
    Publisher
    The Perseus Books Group
    Imprint name
    BASIC BOOKS
    Publication date
    06 April 2006
    Publication City/Country
    New York
    Author Information
    Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina.