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    Starting and Running an Online Business For Dummies (Paperback) By (author) Kim Gilmour, By (author) Dan Matthews, By (author) Greg Holden

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    DescriptionThe fast and easy way to start and run an online business Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a Web site and is not only here to stay, but it's thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start-up cash, computer equipment, and a little help from the practical, hands-on information in Starting and Running an Online Business For Dummies. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; Starting and Running an Online Business For Dummies is just what you need to succeed. You'll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e-business site structure and style is vital, techniques on attracting and keeping customers, and much more. Advice on how to get your business on the Web quickly and economically Completely revised and updated Includes the latest information on web hosting, search engine optimization, pay-per-click advertising, harnessing the power of social media marketing, and more Whether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you down.

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  • Full bibliographic data for Starting and Running an Online Business For Dummies

    Starting and Running an Online Business For Dummies
    Authors and contributors
    By (author) Kim Gilmour, By (author) Dan Matthews, By (author) Greg Holden
    Physical properties
    Format: Paperback
    Number of pages: 400
    Width: 185 mm
    Height: 233 mm
    Thickness: 21 mm
    Weight: 720 g
    ISBN 13: 9781119991380
    ISBN 10: 1119991382

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: S4.2
    BIC subject category V2: KJE, KJVS
    BISAC V2.8: BUS060000, BUS090000
    DC22: 658.1102854678
    Thema V1.0: KJE, KJVS
    Edition statement
    UK edition
    John Wiley & Sons Inc
    Imprint name
    John Wiley & Sons Inc
    Publication date
    21 October 2011
    Publication City/Country
    New York
    Author Information
    Kim Gilmour is a business and technology journalist specialising in web hosting, social media and promotion. She has written for Which? Computing magazine, Web User and Internet Magazine and is the author of Digital Photography for the Older & Wiser . Dan Matthews is editorial director of Casis Media and co-author of Starting a Business on eBay.co.uk For Dummies . Greg Holden is the author of over 25 books including eBay PowerUser's Bible .
    Table of contents
    Introduction 1 Part I: Strategies and Tools for Your Online Business 7 Chapter 1: Opening Your Own Online Business in Ten Easy Steps 9 Chapter 2: Choosing and Equipping Your New Online Business 39 Chapter 3: Selecting the Right Web Host and Design Tools 75 Chapter 4: Profiting from Web 2.0 and Social Media Tools 99 Part II: Establishing Your Online Presence 123 Chapter 5: Giving Your E-business Site Structure and Style 125 Chapter 6: Attracting and Keeping Customers 143 Chapter 7: Building in Security Up Front 169 Chapter 8: Monitoring and Improving Your Business 187 Part III: Running and Promoting Your Online Business 205 Chapter 9: Easing the Shopping Experience 207 Chapter 10: Running a Business on eBay.co.uk 227 Chapter 11: Accepting Payments 247 Chapter 12: Service with a Virtual Smile 263 Chapter 13: Search Engines: What You Need to Know 281 Part IV: The Necessary Evils: Law and Accounting 299 Chapter 14: Making It All Legal 301 Chapter 15: Accounting Tools for Online Businesses 323 Part V: The Part of Tens 337 Chapter 16: Ten Must-Have Features for Your Website 339 Chapter 17: Ten Hot Steps to Entrepreneurial Success 349 Chapter 18: Ten Must-See Websites for Online Entrepreneurs 357 Index 363