Starting and Running a Greetings Card Business: Lots of Practical Advice to Help You Build an Exciting and Profitable BusinessPaperback
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- Publisher: How to Books Ltd
- Format: Paperback | 223 pages
- Dimensions: 170mm x 244mm x 18mm | 522g
- Publication date: 15 February 2009
- Publication City/Country: London
- ISBN 10: 1845282647
- ISBN 13: 9781845282646
- Illustrations note: black & white illustrations
- Sales rank: 1,256,625
Making and selling greeting cards is one of the most popular ways for creative people to set up in business. It makes a useful part-time business that can be run from home and started with a limited amount of capital. The skills needed vary greatly depending upon the type of cards produced. They can involve all the creative skills from design to photography, from painting to lettering, from enamelling to metalwork. Running a greetings card business is exciting and challenging. The sector is fast moving and every day is different. It can bedone by the young and by semi-retired people and can also be an excellent business for those who have other responsibilities. This book takes you step-by-step through the process of starting and running a business with lots of useful practical advice to help you. The topics covered include: Deciding what type of cards to produce; Finding your market; Dealing with printers; Copyright and licensing; and, Pricing for profit.
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Author Elizabeth White is an artist who owns Littleborough Gallery where she sells her own range of cards and paintings. She is an experienced business advisor who has worked with over 30 greeting card companies in the last 10 years. Some of these have gone on to become household names. As a writer and presenter of workshops for the creative sector she is well-known for her knowledge of the market and her methods of communicating business skills to creative people.
'Tells the reader everything they need to know about building an exciting and profitable business.' Greetings Today 'Full of pratical tips and advice to help you on the way... this handy guide has the answers.' Crafts Beautiful
Table of contents
Acknowledgments; Preface; 1. What Type of Card Business?; 2. Hand Made Cards; 3. Printed Cards; 4. Designing Cards; 5. Art and Photographic Cards; 6. Starting a Business; 7. Writing a Business Plan; 8. Money Matters; 9. Pricing and Paperwork; 10. Marketing; 11. Presentation, Packaging and Display; 12. Getting Publicity; 13. Selling to Retailers; 14. Craft Fairs and Markets; 15. Selling at Trade Fairs; 16. Alternative Ways of Selling; 17. Selling Skills; 18. Networking; 19. The Environment; 20. Copyright and Licensing; Technical Terms; Fact File; Index.