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Start with Why: How Great Leaders Inspire Everyone to Take Action

Start with Why: How Great Leaders Inspire Everyone to Take Action

Paperback Portfolio

By (author) Simon Sinek

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  • Publisher: PORTFOLIO
  • Format: Paperback | 256 pages
  • Dimensions: 140mm x 216mm x 18mm | 120g
  • Publication date: 27 December 2011
  • Publication City/Country: New York
  • ISBN 10: 1591846447
  • ISBN 13: 9781591846444
  • Edition statement: Reprint
  • Illustrations note: figures
  • Sales rank: 2,964

Product description

Why are some people and organizations more inventive, pioneering and successful than others? In business, it doesn't matter what you do, it matters WHY you do it. Here, Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question - why?

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Author information

Simon Sinek teaches leaders and organizations how to inspire people-From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and American Express, from Hollywood to the UN to the Pentagon. He lives in New York City.